Japanese Food Product Purchase Intention: Comparing Students with and without Japanese Language Learning Experience

Abstract

The purpose of this study was to compare the Japanese food product purchase intention between students who studied and who did not study Japanese language at the university. In total 199 usable responses were analysed using an independent sample T-test analysis and a one-way analysis of variance. The result showed a significant difference in the Japanese food products purchase intention between the groups which did not study Japanese language and with those enrolled in Japanese language classes at the university. However, there was no significant difference in Japanese food products purchase intention between different levels of Japanese language proficiency groups.

The Knowledge Level of Housewives about Serving Ayam Betutu

“…There are several other studies about food that relate it to social factors, such as gender, identity, power, daily interactions, the process of serving food, and the structure of the language used (Counihan & Kaplan (2013); (Szatrowski, 2014); Aisyah, Abdullah, & Nezu (2015) conducted a study with the aim of comparing the purchase intention of Japanese food products between students who studied and those who did not learn Japanese at universities. There were a total of 199 responses that could be analyzed using the independent sample T-test and one-way analysis of variance.…”

“…The results showed a significant difference in purchase intentions of Japanese food products between the group who did not learn Japanese and those enrolled in Japanese language classes at universities. However, there is no significant difference in purchase intention of Japanese food products among different levels of Japanese language proficiency groups (Aisyah et al, 2015). Other research is also reviewed by Hadiyaniyah (2016) which describes the lingual form, naming, lexicon meaning, and the basic ingredients of Sundanese traditional food in Kuningan Regency.…”

Ramen Among Millennials: Display of Mediational Process in Social Learning

“…Consumers usually purchase food and other products that they are familiar with. However, there are differences in intention to purchase Japanese food products between groups who know the Japanese language and those who do not Aznur et al (2015). Not being able to read and understand the information written on a product makes consumers less interested in buying them.…”