“…According to this view, exposure to SEM may improve sexual functioning by providing information, enhancing sexual arousal, and reducing sexual anxiety. Empirical research appears to support such claims in that consumers of SEM report that such media serve an informational function (Cooper, Morahan-Martin, Mathy, Maheu, 2002;Winick, 1971) and exposure to such materials has been found to increase sexual arousal (Byrne & Lamberth, 1971;Chivers, Seto & Blanchard, 2007;Fisher & Byrne, 1978a, 1978b, and decrease sexual anxiety among women (Fyfe, 1979;Nemetz, Craig, & Reith, 1978;Wincze & Caird, 1976;Wishnoff, 1978). Moreover, those with experience with SEM frequently report the belief that exposure to such material has improved their sexual lives (Nawy, 1973;Hald & Malamuth, 2008;Rogala & Tydén, 2003).…”