Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories

Ayeh, Julian K.

doi:10.1016/j.chb.2014.12.049

Cited by 209 publications

(173 citation statements)

References 54 publications

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“…Source credibility was also taken into account in this study because readers may believe information if the sources are reliable. Source credibility is an important feature of content credence [62]. Moreover, content from the online community plays a more persuasive role than marketer-generated contents [63].…”

Section: Communication Factors Affecting the Travelers Intention To Umentioning

confidence: 99%

Communication Factors Affecting Tourist Adoption of Social Network Sites

Gebsombut

2019

Sustainability

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Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists' motivation and usage intention. A structural framework based on communication elements and the uses and gratification theory with regard to SNSs usage was developed and investigated. An online survey was employed for the data collection, and structural equation modeling was used in the hypotheses analysis. The findings indicated that Internet self-efficacy, information quality, and systems quality trigger the information-seeking motive while service quality and source credibility positively determine the relationship maintenance motive. The information-seeking motive, entertainment motive, relationship maintenance motive, and Internet self-efficacy positively influence the intention to use SNSs for trips. New findings were found in terms of the relationship between the motives. The information-seeking motive and relationship maintenance motive influence the entertainment motive. Moreover, the relationship maintenance motive influences the information-seeking motive.Sustainability 2019, 11, 4198 2 of 13 their travel experience. Moreover, increasing tourist satisfaction through ICT has become a tourist destination's aim [8] because tourism services in all travel stages affect tourists' evaluation [9]. Gretzel et al. [3] mentioned that ICT smart systems assist travelers in their travel decision-making processes including (1) predicting tourists' needs and providing recommendations before the trip; (2) presenting information and services for tourists' on-site experiences; and (3) allowing tourists to share their travel experiences, which also provide other tourists with information for their decision-making processes. Furthermore, smart tourists provide information that is important for businesses who search for meaningful tourism experiences [3] because businesses can adjust themselves according to customers' needs.However, few studies on STTs have focused on the motives to use the technologies and relationship between the motives. Due to the various combinations of ICT technologies, it may be complicated to study STTs as a whole. Thus, this study focused on social network sites (SNSs), which tourists could gather and provide travel information on the same platform. SNSs can help businesses achieve a sustainable relationship with their key customers, as they provide two-way communication, especially cultural products in which many tourism products are cultural-based. Hence, SNSs are suitable for generating the rapid circulation of cultural products on the Internet [10]. Since tourists may use social network platforms for their travel decision-making process, it is, therefore, necessary to gain a better understanding of the relationship between communication elements, tourists' motivation, and their intention to use the media for their trip. Thu...

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Section: Communication Factors Affecting the Travelers Intention To Umentioning

confidence: 99%

Communication Factors Affecting Tourist Adoption of Social Network Sites

Gebsombut

2019

Sustainability

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“…The finding that communicating with an expert is related to a higher level of risk perception is consistent with the literature (Ayeh, 2015;Cialdini, 2001;Verbeke, 2005). It is also challenging to risk communicators; it suggests that it is the communicator rather than the message that affects the individuals' risk perception.…”

Section: Discussionsupporting

confidence: 80%

Making sense of food risk information : the case of organic food

Hilverda

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“…The Technology Acceptance Model (TAM) [4] is considered as one of the most effective model to envisage the consumer's acceptance towards a new technology for commodity purchases. And it has been studied widely in the areas of academics and research [5]. There are a mass number of studies have been done about the use of TAM and consumer's technology acceptance.…”

Section: Literature Reviewmentioning

confidence: 99%

The impact of C2C Communication and Shared Information on Buying Decision: ―A Buyer's Perspective"

2019

IJRTE

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 Abstract: C2C e-commerce has been gradually more utilized by consumers to buy and sell goods prominently nowadays. With this increase in usage a need for detailed studies regarding C2C e-commerce has been created. The information shared among the buyers of C2C ecommerce plays a vital role in consumer's purchase behavior along with other factors. The present study aims to find out the impact of shared information and communication among C2C online consumers on making purchase decisions. Based on 290 effective respondents, the TAM model is used to find out the respondent's online purchase intention is influenced by shared communication along with perceived risk, and trust of the model. SPSS 25 is used to find the regression analysis and correlation analysis to study the impact and influence of the above mentioned variables. The findings show that there is a significant relationship between the electronic word of mouth and purchase intention of consumers which is created through perceived ease of use, and perceived trust. The C2C online models are a successful platform for the users who interested to buy second hand or refurbished products through ecommerce. The study helps to find out whether there is any trustful or risk free purchase is possible if the consumers communicate about the product or services that offered.

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Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories

Cited by 209 publications

References 54 publications

Communication Factors Affecting Tourist Adoption of Social Network Sites

Communication Factors Affecting Tourist Adoption of Social Network Sites

Making sense of food risk information : the case of organic food

The impact of C2C Communication and Shared Information on Buying Decision: ―A Buyer's Perspective"

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