The impact of C2C Communication and Shared Information on Buying Decision: ―A Buyer's Perspective"
Abstract: Abstract: C2C e-commerce has been gradually more utilized by consumers to buy and sell goods prominently nowadays. With this increase in usage a need for detailed studies regarding C2C e-commerce has been created. The information shared among the buyers of C2C ecommerce plays a vital role in consumer's purchase behavior along with other factors. The present study aims to find out the impact of shared information and communication among C2C online consumers on making purchase decisions. Based on 290 effective… Show more
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