Traveller-Generated Contents for Destination Image Formation: Mainland China Travellers to Taiwan as a Case Study

Li, Yan Ru; Lin, Yao Chin; Tsai, Ping Heng; Wang, Yung Yueh

doi:10.1080/10548408.2014.918924

Cited by 51 publications

(40 citation statements)

References 55 publications

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“…Hospitality companies try to stay ahead of their competitors with the help of product and service differentiation (Grasso 2014;Xiang et al, 2015). Hotel reviews or specifically UGC data were emphasized as an important factor for product and service marketing in literature (Attila., 2016;Lee et al, 2017;Li et. al., 2015;Xiang et al, 2015).…”

Section: Discussionmentioning

confidence: 99%

Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination

Atabay

Çızel

2020

JoTS

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This article examines user-generated content (UGC) related to hotels in three different mass tourism destinations (Antalya, Majorca, and Sharm El Sheikh) that offer services with the all-inclusive system (AIS) to comparatively analyses tourists' evaluations and emotions about service components. While the study was designed with the content analysis method, text mining and sentiment analysis were used together. Customer reviews (UGC) of top hotels in three different mass tourism destinations were collected from an on-line travel review site. A total of 3588 English hotel reviews were analysed by the R program. Analysis of the reviews for famous mass tourism destination hotels in the Mediterranean region has also clearly revealed the priority service characteristics (rooms, staff, and food) and dominant emotions for hotels in all destinations in comparison. Moreover, the multiple correspondence analysis results clearly show how the emotions about the services of the hotels in three different regions diverge. Analysis results provide important clues for mass tourism destination hotels working with AIS.

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Section: Discussionmentioning

confidence: 99%

Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination

Atabay

Çızel

2020

JoTS

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“…En efecto, se ha producido un cambio en las fuentes de información más consultadas por los viajeros, pasando de ser en el s. XX las inducidas y autónomas las que ocupaban un lugar preferente (Andreu, Bigné, & Cooper, 2000;Mariné, 2011), para ceder esta posición ahora a las orgánicas no solicitadas (Camprubí, Guia, & Comas, 2013;Li, Lin, Tsai & Wang, 2015;Martínez-Ruiz, Llodrá-Riera, & Jiménez-Zarco, 2018). Algunos estudios desarrollados confirman esta tendencia, demostrando que son cada vez más los individuos que utilizan las plataformas de contenidos generados por otros usuarios para tomar decisiones relacionadas con sus viajes y para formar su imagen de los destinos (Fotis, Buhalis & Rossides, 2012) haciendo un mayor uso de éstos que de la información facilitada por los proveedores de servicios.…”

Section: La Imagen De Destino Onlineunclassified

Análisis cualitativo de la imagen turística online de Zafra (España) a través de los comentarios en Tripadvisor

Rangel

Rivero

2021

invest. tur

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Los comentarios online realizados por turistas en diferentes plataformas se están convirtiendo en una valiosa fuente de información que permite a los destinos mejorar su posición competitiva mediante un análisis eficiente de dicha información. En el presente trabajo se realiza una aplicación de la técnica de análisis de contenido para el caso concreto de la ciudad de Zafra, Extremadura, utilizando para ello el contenido generado por los visitantes al destino en la plataforma de viajes Tripadvisor, mediante la asistencia del software NVIVO Pro 11. Los resultados obtenidos nos permiten conocer cuáles son los atractivos más comentados, las actividades mejor valoradas o los principales puntos de mejora. Dicho de otra forma, permiten conocer cuál es la imagen online percibida del destino.

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“…Therefore, the fact that the way tourist destinations are presented in geographic textbooks and its impact on the image of these destinations has not been the subject of in-depth scientific research so far, is surprising. As the researchers analyzed autonomous sources of information, they were focused mainly on the analysis of media reports (Rodríguez Campo et al 2011;Wang et al 2015;) television series (Fu et al 2016) and the social media (especially the Trip Advisor portal) (Ghazali and Cai 2014;Kladou and Mavragani 2015;Sun et al 2015;Tamajón and Valiente 2017). It should be emphasized that analyses of the content of geographic textbooks is also restricted by a number of important factors.…”

Section: Geographical Education In Polandmentioning

confidence: 99%

Tourism Destination Management

Rodríguez‐Díaz¹,

Espino‐Rodríguez²

2019

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In order to capture the value of cultural creativity, this study explored regional cultural creativities with different creative forms to understand how people interpret and interact with various regional cultural creative images. This was done by analyzing the abstract (performance) type of cultural creativity and the figurative (commodity) type of cultural creativity, in order to understand how existing regional cultural creativities operate information threads in social media, and how the different forms of content may lead to different levels of participation and feedback. The Cloud Gate Dance Theater can be taken as an example of an abstract cultural creation (performance type), and Green-in-hand as an example of a figurative cultural creativity (commodity type). In this study, all user page content for the period 1 January 2011, to 31 December 2018, and the number of user comments for each post were analyzed, for a total of 4784 posts. Computer science, data mining, big data, and social network analysis were combined to verify the findings of the analyses. Through an application programming interface (API), data and information in social media is extracted. Then data filtering, storage, and analysis is performed with meaningful information extracted for interpretation and for use in text mining to explore the relationship with the public based on content attributes. This study first verifies that the regional image is consistent with the social image location. Second, the information cues results found that information cues could be organized into region personality through any direct or indirect contact. Third, emotional clues can evoke emotions and self-expression, which is seen as an important clue to region emotions. In addition, this study also provides a conceptual framework for understanding how different forms of information, in regards to social management of existing regional cultural creativities, leads to varying levels of participation. Understanding the form of information is a key factor in the acceptance of information by the public. It is a reminder for cultural and creative institutions of the importance of text and images, and of figurative and abstract information planning in social content. In order to improve the competitiveness of the destination, using content interaction through social media to create and enhance a strong brand image is important.

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Traveller-Generated Contents for Destination Image Formation: Mainland China Travellers to Taiwan as a Case Study

Cited by 51 publications

References 55 publications

Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination

Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination

Análisis cualitativo de la imagen turística online de Zafra (España) a través de los comentarios en Tripadvisor

Tourism Destination Management

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