Travel Motivation of Tourists to Kruger and Tsitsikamma National Parks: A Comparative Study

Kruger, Martinette; Saayman, Melville

doi:10.3957/056.040.0106

Cited by 109 publications

(82 citation statements)

References 23 publications

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“…Therefore, these results support Kruger and Saayman (2010) who recommended that SANParks should provide opportunities for tourists to learn about the irrespective parks by means of information boards, talks, videos, photographic displays, to name a few. This also includes that field guides and employees working in the park should be well-educated and able to inform tourists.…”

Section: Conclusion and Suggestionssupporting

confidence: 69%

“…The motive 'Education/ Learning about nature' was also identified in many other studies (Lili, Lijuan & Ming, 2010;Slabbert & Laurens, 2011;Line & Costen, 2011) and supports the notion that tourists are motivated to learn about the Park and its animals and plants (Kerstetter et al, 2004;Kruger & Saayman, 2010). Therefore, these results support Kruger and Saayman (2010) who recommended that SANParks should provide opportunities for tourists to learn about the irrespective parks by means of information boards, talks, videos, photographic displays, to name a few.…”

Section: Conclusion and Suggestionsmentioning

confidence: 75%

“…Therefore to provide a unique tourism experience that satisfies the visitors' needs and wants and simultaneously, to market it actively, it is essential to be aware of tourists' travel motivation (Beh & Bruyere, 2007;Fodness, 1994;Kruger & Saayman, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…All visitors that participated in the survey received a questionnaire to complete on their own and field workers collected it during the evenings or early mornings. As a tourist can be considered as a person who voluntarily leaves his normal abode to visit a place for a period more than 24 hours (Kruger & Saayman, 2010), only overnight-visitors have been taken into account within this survey.…”

Section: The Samplementioning

confidence: 99%

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Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Saayman

Dieske

2015

SAJBM

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The Kgalagadi Transfrontier Park is one of South Africa's unique attractions for national and international tourists. However, little research has been done on visitors to transfrontier parks. In addition marketers highlight the importance of understanding the reasons why people travel and who these tourists are. Therefore the aim of this article is to segment the market of the Kgalagadi Transfrontier Park by means of visitors' travel motives. This was achieved by means of a survey. In the statistical analysis, 414 questionnaires were used and the survey was conducted from 2010 to 2012. The statistical analysis included a factor analysis and ANOVA. Four factors were identified through the factor analysis namely escape, education and recreation, park attributes and exploration. The latter was unique to this research since it has not been found in other studies. The ANOVA confirmed that a wide variety of variables influence the decision-making process and that the marketing strategy should focus on different methods and events to attract a greater market.

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Section: Conclusion and Suggestionssupporting

confidence: 69%

Section: Conclusion and Suggestionsmentioning

confidence: 75%

Section: Literature Reviewmentioning

confidence: 99%

Section: The Samplementioning

confidence: 99%

See 2 more Smart Citations

Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Saayman

Dieske

2015

SAJBM

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“…Many tourists today want get in touch with nature; for them, nature provides a special holiday experience (Kuenzi & McNeely, 2008:156). This is confirmed by numerous studies on this topic (see Van der Merwe, Slabbert & Saayman, 2011;Kruger & Saayman, 2009). Opportunities for wildlife viewing are a valuable asset to national parks since tourists are willing to pay a significant amount of money to view particular species of animals and nature in general.…”

Section: Literature Reviewmentioning

confidence: 53%

The non-consumptive value of selected marine species at Table Mountain National Park: An exploratory study

Saayman¹

2014

SAJEMS

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This exploratory study aimed to determine firstly the non-consumptive value of five marine species (whales, the Great White shark, penguins, dolphins and seals) and secondly the sociodemographic and behavioural variables that influence willingness to pay to see these species. This was achieved by means of a structured questionnaire survey conducted at Table Mountain National Park, the largest urban national park in South Africa. The data consisted of responses to 319 fully completed questionnaires. These were analysed using factor analysis and Ordinary Least Squares (OLS) regression analysis. The results showed that the variables influencing willingness to pay differed from species to species, with the biggest differences being found in behavioural rather than sociodemographic variables. In showing how much respondents were willing to pay to see the various species and which species they preferred, the results also highlighted the non-consumptive value of the species.

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An experience‐based typology for natural event tourists

Kruger

Saayman

2017

Journal of Tourism Research

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This research identified viable target markets at one of the largest salmon runs in Canada. We segmented the markets according to the factors these natural event viewers regard as important for a memorable experience. This gave us a typology of viewers that we labelled “selective experience seekers, tranquil experience seekers, comprehensive experience seekers,” and “casual experience seekers.” Our results show that such segmentation is a useful research tool for producing a clear visitor profile. It enabled us to provide strategic insights for managing the salmon run viewing experience, and similar natural events, according to the preferences of specific market segments.

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Travel Motivation of Tourists to Kruger and Tsitsikamma National Parks: A Comparative Study

Cited by 109 publications

References 23 publications

Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

The non-consumptive value of selected marine species at Table Mountain National Park: An exploratory study

An experience‐based typology for natural event tourists

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