Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Saayman, Melville; Dieske, T.

doi:10.4102/sajbm.v46i2.93

Cited by 13 publications

(7 citation statements)

References 23 publications

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“…Similar to other studies (e.g., see Saayman and Dieske, 2015;Buckely, 2012), nature, risk, contemplation and socialization emerged as the most relevant motivational factors to bring adventure tourists to protected areas. Regarding behavioural intention, descriptive statistics were used to evaluate mean and standard deviation.…”

Section: Source: Authors' Data and Calculationssupporting

confidence: 83%

Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study

Mason¹,

Gos²,

Moretti³

2018

Sinergie Italian Journal of Management

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Purpose of the paper:This study on consumer behaviour intends to combine two lines of investigation. First, we examine how different motivation factors in adventure tourism affect behavioural intentions. Secondly, in order to provide a better understanding of behavioural intentions we further explore the differences between the groups of individuals' subjective perception of risk.Design/methodology/approach: A visitor survey was conducted on a sample of hard adventure tourists at the Friuli Dolomiti Alps Natural Park. Factor analysis of motivational items resulted in four dimensions (i.e. nature, risk, contemplation and socialization). In order to discover a relationship between the four motivational factors and the adventure tourists' behavioural intention, a stepwise regression analysis was conducted. Then, using ANOVA and post hoc analysis (Scheffe's test), the existing differences between various levels of risk perception of adventure tourists and their response to behavioural intentions were analysed.Findings: The analysis of motivational factors indicates that "activity related motivations" include four dimensions: nature, risk, contemplation and socialization. The stepwise regression results show that nature is the only motivational factor that affects tourists' behavioural intention.Originality/value: This paper shows that "nature" is the key motivational factor for adventure tourists to revisit a park. Practical implications:The analysis provides a framework suggesting how organizations might usefully implement a marketing strategy. This study encompasses the risk perception as a motivational factor and tries to discuss how this concept can be operationalized in tourism marketing.Limitations: This paper presents two main limitations. Firstly, the cross sectional nature of the data, and secondly, the hypotheses were tested using a sample from a limited area.

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Section: Source: Authors' Data and Calculationssupporting

confidence: 83%

Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study

Mason¹,

Gos²,

Moretti³

2018

Sinergie Italian Journal of Management

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“…Collectively, the findings of these studies indicate that visitors to national parks are homogeneous in terms of their sociodemographic profile: they are mainly from Gauteng (the economic hub of the country), in their forties, well educated, prefer longer lengths of stay and have considerable spending power (Engelbrecht, Kruger & Saayman 2014;Kruger, Saayman & Hermann 2014;Kruger et al 2017). Previous research conducted on the motives of these visitors identified the push factor, escape from the daily routine (Botha, Saayman & Kruger 2016;Hermann et al 2016;Kruger, Saayman & Saayman 2010;Kruger et al 2017;Saayman & Dieske 2015). Other push motives consistent across the board include factors such as novelty (Kruger et al 2010 (Viviers & Slabbert 2012).…”

Section: Motives Of Visitors To Captive Wildlife Settingsmentioning

confidence: 99%

“…Other push motives consistent across the board include factors such as novelty (Kruger et al 2010 (Viviers & Slabbert 2012). Pull factors include education and learning about nature (Botha et al 2016;Kruger et al 2010;Saayman & Dieske 2015), participating in recreational and leisure activities (Hermann et al 2016), as well as the park attributes, nature experiences and photography (Kruger et al 2010).…”

Section: Motives Of Visitors To Captive Wildlife Settingsmentioning

confidence: 99%

“…Moreover, the interpretation offerings and learning components at centres and sanctuaries are of vital importance for disseminating information to the public. Numerous empirical papers and studies on nature-based destinations (especially on national parks in South Africa) have identified the importance of learning, knowledgeseeking and interpretation preferences as the motives of national park visitors (Chikuta, Du Plessis & Saayman 2017;Kruger, Viljoen & Saayman 2017;Saayman & Dieske 2015;Slabbert & Du Plessis 2013;Viviers & Slabbert 2012). However, the literature on wildlife rehabilitation centres and sanctuaries, particularly in a South African context, is limited.…”

Section: Introductionmentioning

confidence: 99%

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Could conservation management be prioritised during captive wildlife experiences?

Viljoen

Kruger

2020

Acta Commercii

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Orientation: Wildlife rehabilitation centres and sanctuaries are experiencing increased pressure from conservationists and animal rights activists to eradicate captive wildlife interactions.Research purpose: Conservation management is a crucial aspect of these establishments. Research on how to enhance conservation management in these establishments, particularly in a South African context, is scant – a gap that this research fills.Research design, approach and method: This study was approached from the regulatory ontological stance, neo-positivism, and was exploratory. Furthermore, it made use of a quantitative research method in the form of a structured online questionnaire. Through a convenience snowball sampling method 172 responses were obtained. The data were exported to Microsoft Excel© and analysed by using SPSS Version 25. The multivariate analyses included factor analyses and a stepwise linear regression analysis.Main findings: Exploratory factor analyses identified the motives (socialisation and participation, volunteerism and education, novelty and value, and wellness and interaction), key management aspects (staff, conservation, visitor, accessibility and service management) and interpretation needs of visitors (subjective, objective, interactive and interpersonal interpretation). Because conservation management is a primary objective of sanctuaries and rehabilitation centres, this factor was the dependent variable. The linear regression analyses determined which individual motivations, key management aspects and interpretation factors had the greatest influence in enhancing conservation management.Practical/managerial implications: The results provided valuable insight regarding management practices, marketing strategies and interpretation preferences of visitors to enhance captive wildlife experiences. The findings may help change the negative perceptions surrounding the management of captive wildlife establishments.Contribution/value-add: Organisations and the public need to realise that the end goal is not to criticise or ridicule the establishments, but rather to provide guidelines on how to manage the visitor experience by emphasising conservation management principles sustainably.

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“…There have been several papers that discuss tourism recommendations, but only focus on 1 tourist spot or tourist attraction category: Restaurants [4,5], Museums [6][7][8][9][10], Spa Resorts [11][12][13], Beaches [14], Parks [15], Nature-based Activities [16,17], Hotels [18,19], Movies [20,21].…”

Section: Introductionmentioning

confidence: 99%

Segmentation of Tourist Interest on Tourism Object Categories by Comparing PSO K-Means and DBSCAN Method

Chindyana¹,

Wulandhari²

2021

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Marketing in travel companies will usually offer promos or recommendations regarding various categories of random tourist objects to their customers. The promo or recommendation contains categories of tourist objects that are frequently visited and had good ratings from many customers. However, because companies do not really know and understand the characteristics or interests of each customer, sometimes some promos do not match their interests so that they are not interested in taking the promos that are offered. There are already several papers that discuss tourism recommendations, but they only focus on 1 tourist spot or tourism object category. Based on these problems, this thesis is made to discuss the segmentation of tourist interest in tourism object categories by comparing the PSO K-Means method and the DBSCAN method, which is about recommendations for more specific tour packages according to rating. Characteristics or similar interests between 1 tourist and other tourists will be grouped into 1 cluster. From each cluster that is formed, it can make it easier for companies to know what categories of tourist objects each customer is interested in or like and be able to offer promos or recommendations for tour packages according to tourist interests.

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Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Cited by 13 publications

References 23 publications

Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study

Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study

Could conservation management be prioritised during captive wildlife experiences?

Segmentation of Tourist Interest on Tourism Object Categories by Comparing PSO K-Means and DBSCAN Method

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