Travel decisions of students at a US university: Segmenting the international market

While holiday behaviours among individual young people have been frequently studied, those among members of groups have been largely overlooked. This paper attempts to provide a better understanding of the determinants of multi-faceted holiday decisions made within travel parties of young people. The findings, which are derived from a quantitative analysis of a questionnaire survey and qualitative analysis of semi-structured interviews, revealed that the group is a vital component in how they take holidays. About 97% spend holidays accompanied by their parents, friends or partners, depending on the age of the person. In this context, the power exerted by young people to influence the final decisions may vary significantly where an individual's persuasion as well as financial and knowledge resources play an important role. The size of a travel party proved to be a statistically significant variable driving the holiday decision-making process itself. In larger travel parties, one member had a greater influence on holiday decisions and disagreements were experienced more often when compared with smaller groups.

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“…Studies of tourist behaviour among young people mostly focus on motivations (e.g., Josiam et al 1999;Kim et al 2006a;Kim etal. 2006bKim etal.…”

Section: Literature Reviewmentioning

confidence: 99%

Young Holidaymakers in Groups: Insights on Decision-making and Tourist Behaviour Among University Students

Marcevova¹,

Coles²,

Shaw³

2010

Tourism Recreation Research

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“…Several researchers have argued that travel motives is a starting point to study tourist behaviour and obtain a better understanding of their travel choice (Fodness, 1994;Jonsson & Devonish, 2008; 4 Kim, 2007;Kim & Jogaratnam, 2003;Kim, Jogaratnam, & Noh, 2006;Pearce & Lee, 2005;Rittichainuwat, 2008). The current study largely draws upon the Leisure Motivation Scale of Beard and Ragheb (1983) as it is more of a generalised motivational scale demonstrating both stability and rigour (Loundsbury & Hoopes, 1988;Newlands, 2004).…”

Section: Travel Motivesmentioning

confidence: 99%

Does travel interest mediate between motives and intention to travel? A case of young Asian travellers

Mohsin

Lengler

Chaiya

2017

Journal of Hospitality and Tourism Management

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“…Based on cultural, social, psychologic and personal factors, the questions of descriptive analysis are prepared about buying behaviors and intention to visit, referring to studies of Kotler and Armstrong (2012), Kim, Agrusa, and Chon (2007), Kim, Jogaratnam, and Noh (2006) and Soliman (2011).…”

Section: Methodsmentioning

confidence: 99%

A Study to Determine the Impact of Movies on Travel Intention: Anime Movies and Japan Sample

Yildirim¹,

Yalçınkaya²,

Çöker³

et al. 2017

JTHM

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The link between film/drama-induced tourism and purchase intention has been studied for a long while. By using the Internet to promote the destination apart from cinema hall and television, cost-efficient promotion tools were shaped. Anime consisting of digital drawing techniques has been one of the most remarkable examples in terms of promotion of destination and culture as well. In this paper, to evaluate the travel intention of watchers in Turkish anime forums to Japan, open ended questions based on the model of purchase intention were presented to members and followers in two popular anime forums via the Internet. The responses of 31 participants were analyzed. The results demonstrated that participants' purchase intention has been enhanced as the consequence of watching anime series. Keywords: film tourism, anime tourism, travel intention IntroductionAfter the Industrial Revolution which was generated in the second half of the 18th century, technological developments have spread all around the world from European countries especially starting from the first quarter of the 20th century. One of these developments, the World Wide Web, was used primarily for military communications during the first years of cold war. At the end of the 1980s, commercial internet service providers were developed and finally in the 1990s, internet has become open to personal usage. As a result of those developments which happened until today, changes have been realized at web-based marketing applications as well. From tourism aspect, it is observed that those applications include web advertisements, movies, TV series and cartoons. The development of technology has implied popular new trends such as movies and TV series. Diversification of cartoon production has created anime movies which not only excite the attention of kids but also of adults. As the continuation of manga, published as books and magazines, animations of Japanese cartoon characters have been broadcasted first on TV channels and then on the internet, so anime productions original to Japan have been developed. In Japanese anime movies, cultural elements of Japan like kimono (traditional costume), sushi (traditional food), sake (national drink), tea ceremony, ikebana (flower growing), or origami (art of paper folding) can be seen. Besides using cultural elements, since the 2000s, anime production companies have showed touristic destinations that anime fans would like to visit, by using photos of real venues as background of the anime with benefits of developing digital techniques (Jang, 2015). Accordingly, a new term "Anime Pilgrim" has been created by anime fans. As a result of digital developments, the opportunity to reach information rapidly stimulates people's sense of wonder and affects purchase intention in tourism sector. As sense of wonder becomes more effective, changes occur in promotion operations. Especially, it is observed that researchers have realized how travel intentions are forming the tendency of touristic behavior of individuals or masses. Kotler ...

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Travel decisions of students at a US university: Segmenting the international market

Cited by 52 publications

References 19 publications

Young Holidaymakers in Groups: Insights on Decision-making and Tourist Behaviour Among University Students

Young Holidaymakers in Groups: Insights on Decision-making and Tourist Behaviour Among University Students

Does travel interest mediate between motives and intention to travel? A case of young Asian travellers

A Study to Determine the Impact of Movies on Travel Intention: Anime Movies and Japan Sample

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