Transmitting Scalable Video Streaming over Wireless Ad Hoc Networks

Hussain, Walayat; Hussain, Farookh Khadeer; Hussain, Omar Khadeer

doi:10.1109/aina.2015.186

Cited by 2 publications

(1 citation statement)

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“…Privacy assurance is one of the key features in SC websites that help build a trusted relationship between stakeholders. For adopting an onsite or offsite SC, the decision-makers need to assess which option gives better security and privacy to win a consumer's trust, consequently increasing product purchase likelihood (Wang and Herrando 2019) Reliability Reliability defines the accuracy degree of consumer's feedback and their sentiment regarding offered services and products (Raza et al 2021a, b) Scalability Scalability defines the ability to compute, process, store, communicate and transfer multiple types of data across the network when the number of consumers or offered services increases (Hussain et al 2015)…”

Section: Linguistic Approach For Criteria Weights and Aggregation Ope...mentioning

confidence: 99%

Onsite/offsite social commerce adoption for SMEs using fuzzy linguistic decision making in complex framework

Hussain

Merigó

2022

J Ambient Intell Human Comput

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There has been a growing social commerce adoption trend among SMEs for few years. However, it is often a challenging strategic task for SMEs to choose the right type of social commerce. SMEs usually have a limited budget, technical skills and resources and want to maximise productivity with those limited resources. There is much literature that discusses the social commerce adoption strategy for SMEs. However, there is no work to enable SMEs to choose social commerce—onsite/offsite or hybrid strategy. Moreover, very few studies allow the decision-makers to handle uncertain, complex nonlinear relationships of social commerce adoption factors. The paper proposes a fuzzy linguistic multi-criteria group decision-making in a complex framework for onsite, offsite social commerce adoption to address the problem. The proposed approach uses a novel hybrid approach by combining FAHP, FOWA and selection criteria of the technological–organisation–environment (TOE) framework. Unlike previous methods, the proposed approach uses the decision maker's attitudinal characteristics and recommends intelligently using the OWA operator. The approach further demonstrates the decision behaviour of the decision-makers with Fuzzy Minimum (FMin), Fuzzy Maximum (FMax), Laplace criteria, Hurwicz criteria, FWA, FOWA and FPOWA. The framework enables the SMEs to choose the right type of social commerce considering TOE factors that help them build a stronger relationship with current and potential customers. The approach's applicability is demonstrated using a case study of three SMEs seeking to adopt a social commerce type. The analysis results indicate the proposed approach's effectiveness in handling uncertain, complex nonlinear decisions in social commerce adoption.

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Section: Linguistic Approach For Criteria Weights and Aggregation Ope...mentioning

confidence: 99%