The majority of previous research on new technology acceptance has been conducted with single-step Structural Equation Modeling (SEM) based methods. The primary purpose of the study is to enhance the new technology acceptance based research with the Artificial Neural Network (ANN) method to enable more precise and in-depth research results as compared to the single-step SEM method. This study measures the relation between technology readiness dimension (optimism, innovativeness, discomfort, insecurity) and the technology acceptance (perceived ease of use and perceived usefulness) -and the intention to use cryptocurrency, such as bitcoin. The contribution of this study include the use of a multianalytical approach by combining Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Artificial Neural Network (ANN) analysis. First, PLS-SEM was applied to assess which factor has significant influence toward intention to use cryptocurrency. Second, an ANN was employed to rank the relative influence of the significant predictor variables attained from the PLS-SEM. The findings of the two-step PLS-SEM and ANN approach confirm that the use of ANN further verifies the results obtained by the PLS-SEM analysis. Also, ANN is capable of modelling complex linear and non-linear relationships with high predictive accuracy compared to SEM methods. Also, an Importance-Performance Map Analysis (IPMA) of the PLS-SEM results provides a more specific understanding of each factor's importance-performance.INDEX TERMS Bitcoin, cryptocurrency, neural network, PLS-SEM, technology readiness.
The increased demand for information systems drives businesses to rethink their customer needs to a greater extent and undertake innovation to compete in the marketplace. The design thinking (DT) is a human-centered methodology leads to creativity and innovation. The agile applications development such as extreme programming (XP) as a rapid application development approach tends to focus on perfecting functionality requirement and technical implementation. However, it causes significant challenges to building software/applications to meet the needs of end-user. This study integrates design thinking (DT) practices into XP methodology to improve the quality of software product for the end-users and enable businesses to achieve creativity and innovation. The proposed integrated DT@XP framework presents the various DT practices (empathy, define, persona, DT user stories) are adapted into XP exploration phase, prototyping and usability evaluation into XP planning phase. Our work demonstrates the applicability of DT concepts to analyze customer/user involvement in XP projects.
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