Translation of Tourism Websites Based on the CCT Model

He, Wujing; Su, Xiaozhi

doi:10.4236/aasoci.2022.129038

Cited by 4 publications

(4 citation statements)

References 15 publications

(11 reference statements)

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“…High-quality translation of tourism promotional materials (TPMs) can assist tourism companies in creating a positive impression and aid in selling area tourism (He & Su, 2022;Muñoz, 2011;Agorni, 2012). High-quality rendered tourism materials play a significant role in promoting business sectors in general and the tourism sector in particular because TPMs are the most typical means of communicating with actual tourists and target audiences.…”

Section: Importance Of High-quality Translation Of Promotional Touris...mentioning

confidence: 99%

Perceptions of Novice and Experienced Translators toward the Role of High-quality Translated Tourism Promotional Materials (TPMs) in Promoting the Tourism Industry in Saudi Arabia

Alhaj

2024

hesj

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In today’s world, high-quality translated tourism promotional materials (TPMs) play a leading role in developing business sectors in general and the tourism sector in particular because TPMs are the most often used forms of media targeting actual tourists and other audiences. This study explored the perceptions of novice and experienced translators about the role of high-quality translated TPMs in promoting the tourism industry in Saudi Arabia. Fifty novice and experienced translators in Saudi Arabia participated in this study. Data gathering comprised quantitative data. The findings of the study revealed that a lot of participants (57.00%) had positive perceptions toward the role played by high-quality translated TPMs in promoting the tourism industry in Saudi Arabia. The findings also demonstrated that many of the respondents (60.85%) perceive that the main challenge in the translation of TPMs is culture-specific items that may be comparatively prevalent to the native population but unfamiliar to people outside that certain community.

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Section: Importance Of High-quality Translation Of Promotional Touris...mentioning

confidence: 99%

Perceptions of Novice and Experienced Translators toward the Role of High-quality Translated Tourism Promotional Materials (TPMs) in Promoting the Tourism Industry in Saudi Arabia

Alhaj

2024

hesj

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“…attitude and language ability, and assumed that the tourist translation should guide foreign tourists to understand the geographical condition and historic culture of scenic spots [33]. He and Su (2022) explored how tourism promotional materials are initially written in the target language to attract tourists in the target culture, and discussed tourist texts chosen from three websites based on six dimensions of culture, namely collectivism/individualism, restraint/indulgence, power distance, uncertainty avoidance, high/low context, and short/long term orientation, putting forward the corresponding translation strategies [34]. AmirDabbaghian (2014) employed foreignization and domestication as strategies to make target audience feel the same as translators do in source language texts, and analyzed the advantages and disadvantages in order to use them more effectively in translation [35].…”

Section: A Literature Review Of Tourist Attraction Profiles In Relati...mentioning

confidence: 99%

Improving Translation Quality: A Chinese-English Translation Study on the Profiles of Tourist Attraction in China Based on Cultural Awareness

Tao,

Lian

2024

IJEH

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The bilingual profiles of tourist attraction are used ubiquitously and seen everywhere in China. Whether foreign tourists can have an accurate understanding of and keen interest in a particular tourist attraction hinges directly on the quality of translation. However, various translation studies in this area focus on meaning equivalence of language as a symbol, whose function remains at the level of linguistic symbols’ equivalence transformation. This article is mainly concerned with the profiles of tourist attraction enormously adopted in China and their cultural translation from Chinese to English as well as the improved translation output based on data analysis from the perspective of cultural awareness, in an attempt to explore a cultural translation strategy, namely, liberal translation integrated with cultural awareness. Based on examples personally gathered from Mainland China, it is found that the translation of tourist attraction profiles is mainly studied in a linguistically descriptive way, without enunciating the deep culture beneath the surface of linguistic forms. Through detailed analysis of these examples, the study also shows that using liberal translation integrated with cultural awareness in tourism translation is more explicable and intelligible to foreign tourists. The article concludes that cultural awareness must be considered in the liberal translation of tourist attraction profiles so as to communicate clearer and more accurate meaning to the target audience.

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“…The growth of China's tourism sector and the expansion of global communication have increased the need for top-notch English translations of Chinese tourism-related materials. Tourism promotional channels have evolved significantly because of scientific and technological advancements, shifting from conventional printed materials such as posters, brochures, and travel guides to more modern digital platforms such as tourism websites (Wu, 2018;He & Su, 2022). Moreover, there have been significant changes in how tourists obtain information about their destinations.…”

Section: Introductionmentioning

confidence: 99%

“…Moreover, there have been significant changes in how tourists obtain information about their destinations. He and Su (2022) found a significant proportion of potential international travellers to China relied on online channels for information gathering. Websites dedicated to tourism provide a portal for promoting and marketing as well as essential tourist information.…”

Section: Introductionmentioning

confidence: 99%

Exploring Cultural Losses in the Tourism Website Translation: A Case Study of Trip.com

Chen,

Mansor,

Zhou

et al. 2024

tpls

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The relentless growth of the tourism sector is fostering an increasingly pronounced demand for the translation of tourism websites. Nevertheless, the translation quality of tourism websites has garnered criticism attributed to inaccuracies in translating cultural references, leading to potential cultural losses in conveying cultural references. Despite the growing demand for accurate translation, a lack of research exists to address cultural losses and in the translation of Chinese cultural references into English. This study investigates the categories of cultural losses in the cultural references’ translation on tourism websites; specifically, Trip.com was selected as the case. Moreover, this study examines how the overall translation method, at a macro-level, is influenced by the specific translation strategies identified at a micro-level and how this, in turn, impacts cultural nuances and potential losses. The current study adopted a qualitative approach and unveiled five distinct categories of cultural losses encompassing historical background, rhetorical devices, local customs, religion, and aesthetic images. The findings revealed that foreignization emerged as the prevailing macro-level translation method, significantly influencing the incurred cultural losses within the context of cultural references. This study’s findings emphasized the necessity of addressing cultural losses in cultural references’ translation on tourism websites. The identified cultural losses and the dominance of foreignization highlight the imperative for nuanced translation strategies. This study shed light on the equilibrium between cultural preservation and effective communication. By striking this equilibrium, the tourism industry can effectively accomplish its objective of nurturing profound cross-cultural interactions that resonate with a diverse global audience.

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Translation of Tourism Websites Based on the CCT Model

Cited by 4 publications

References 15 publications

Perceptions of Novice and Experienced Translators toward the Role of High-quality Translated Tourism Promotional Materials (TPMs) in Promoting the Tourism Industry in Saudi Arabia

Perceptions of Novice and Experienced Translators toward the Role of High-quality Translated Tourism Promotional Materials (TPMs) in Promoting the Tourism Industry in Saudi Arabia

Improving Translation Quality: A Chinese-English Translation Study on the Profiles of Tourist Attraction in China Based on Cultural Awareness

Exploring Cultural Losses in the Tourism Website Translation: A Case Study of Trip.com

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