Perceptions of Novice and Experienced Translators toward the Role of High-quality Translated Tourism Promotional Materials (TPMs) in Promoting the Tourism Industry in Saudi Arabia
Ali Albashir Mohammed Alhaj
Abstract:In today’s world, high-quality translated tourism promotional materials (TPMs) play a leading role in developing business sectors in general and the tourism sector in particular because TPMs are the most often used forms of media targeting actual tourists and other audiences. This study explored the perceptions of novice and experienced translators about the role of high-quality translated TPMs in promoting the tourism industry in Saudi Arabia. Fifty novice and experienced translators in Saudi Arabia participa… Show more
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