Transforming Cultural Heritage Institutions through New Media

Bearman, David; Geber, Kati

doi:10.1080/09647770802517431

Cited by 23 publications

(15 citation statements)

References 4 publications

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“…Any good technology project must be First, any integration of technology should be designed within the overall museum mission and strategies and not as an isolated individual offering, fulfilling the criteria set out in business plans and "the guiding principles of institutions" (Interviewee 2). The importance of integrating the adoption of interactive technologies into an overall strategy and a consistent museological approach has also been stressed by many scholars, who emphasize that if the adopted technology is not integrated within an overall strategy, it will not be able to contribute to the museums' mission [34][35][36]. The technology used should be seamless, well blended and integrated with the overall experience of the museum and not be used just for the sake of using something innovative.…”

Section: Suggestions For Incorporating Vr Applications In Museumsmentioning

confidence: 99%

Virtual Reality in Museums: Exploring the Experiences of Museum Professionals

2020

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The past few years have seen an increase in the use of virtual reality (VR) in museum environments in an attempt for museums to embrace technological innovations and adapt to the challenges of the digital era. While there are studies that examine the advantages of VR in museums and visitors’ experiences with it, there are no studies examining the experiences of museum professionals who are responsible for a museum’s objects and narratives. The aim of this paper is to explore the practices, experiences, and perceptions of museum professionals on the use of VR technology in museums, their perceived advantages and challenges of such technologies, and their vision for the future of technology in museums. The paper provides an in-depth analysis of interviews with museum professionals from a number of countries around the world who worked with particular VR projects in their own institutions. The ultimate aim is to offer a more critical and holistic examination and assessment of the use of VR in museums and provide suggestions for designing and developing VR projects in the future.

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Section: Suggestions For Incorporating Vr Applications In Museumsmentioning

confidence: 99%

Virtual Reality in Museums: Exploring the Experiences of Museum Professionals

2020

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“…Such evolution is especially pushed by social, political, and economic pressures (Ross, 2004; Bearman and Geber, 2008; Black, 2012). Ballantyne and Uzzell (2011) explain the audience-centered approach as a strategy that museums adopt in response to the decline in public funding, as well as to compete with other leisure services in engaging consumers.…”

Section: Museum As Evolving Cultural Environmentsmentioning

confidence: 99%

Bridging Museum Mission to Visitors’ Experience: Activity, Meanings, Interactions, Technology

et al. 2019

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In recent years, the contribution of various disciplines and professionals (i.e., from marketing, computer science, psychology, and pedagogy) to museum management has encouraged the development of a new conception of museology. Specifically, psychology has affected the overall conception of museum and the visitors toward a more holistic vision of the museum experience as a complexity of memory, personal drives, group identity, meaning-making process, as well as leisure preferences. In this regard, psychological research contributes to advance the scientific knowledge about psychological and social phenomena related to the visitor experience, as well as to design innovative technologies and future tourism services. The present contribution discusses the Socio-Cultural Activity Theory (AT) as a theoretical framework to conceptualize the museum visit as an activity mediated by the technology, and to better identify the factors shaping the interaction between the visitors and the technologies. To do so, a case study is presented: a qualitative research performed at the Ara Pacis Museum in Rome (Italy) to analyze the visitor experience of a tour that integrates augmented and virtual reality. Information derived from applying AT on visitors’ experience highlight the value of technology as mediating tool between the museum mission and the visitor experience, considering the interaction between visitors’ characteristics, museum environmental dimensions, and technology’s features.

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“…Storytelling has long been used by CH institutions as a method of communication and interpretation. Having human guides telling explicit stories to visitors, while guiding them through the collections of the cultural site remains one of the most effective and popular means nowadays [30,31], but it entails significant costs that can not always be afforded. Audio guides came into scene in the 1980s, fostering more individual experiences and shifting the main costs of storytelling from the human resources to the production of the audio assets and the purchase and maintenance of the devices.…”

Section: Sustainability Of the Narrativesmentioning

confidence: 99%

On How Technology-Powered Storytelling Can Contribute to Cultural Heritage Sustainability across Multiple Venues—Evidence from the CrossCult H2020 Project

et al. 2020

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Sustainability in Cultural Heritage (CH) is a complex question that needs to be addressed by a group of experts tackling the different issues. In this light, the present work wishes to provide a multi-level analysis of the sustainability in CH, using as an example a recent European H2020 project (CrossCult) and the lessons learnt from its design, implementation and evaluation. The sustainability of CH has qualitatively changed over the last few years, under the developments in digital technology that seems to affect the very nature of the cultural experience. We discuss sustainability in venues using digital technologies, covering a span of needs of small/unknown and large/popular venues, which try to enhance the visitor experience, attract visitors, form venue networks, etc. Moreover, we explore issues of sustainability of digital content and its re usability through holistic design. Aspects of technology, human networks and data sustainability are also presented, and we conclude with the arguments concerning the sustainability of visitor reflection, the interpretation of social and historical phenomena and the creation of meaning.

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Transforming Cultural Heritage Institutions through New Media

Cited by 23 publications

References 4 publications

Virtual Reality in Museums: Exploring the Experiences of Museum Professionals

Virtual Reality in Museums: Exploring the Experiences of Museum Professionals

Bridging Museum Mission to Visitors’ Experience: Activity, Meanings, Interactions, Technology

On How Technology-Powered Storytelling Can Contribute to Cultural Heritage Sustainability across Multiple Venues—Evidence from the CrossCult H2020 Project

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