Transformative Influence of Business Processes on the Business Model: Classifying the State of the Practice in the Software Industry

Abstract

Fast changing business environments often force companies to rethink and renew their established business model. Often though, decisions to make changes to the current business model are made too late, when the current business is already struggling. One way to overcome this challenge is to continuously monitor business processes in operations and to adjust the business model according to changes in business processes. This paper clarifies the influence of business processes on the business model. Based on a literature review, expert interviews and inductive reasoning, we derive a classification framework for receiving new insights into the maturity of current KPI-systems and their strategic importance with regards to business model changes. While some companies consider the connection as so important that they set up sophisticated performance measurement systems, others rely much less on process KPIs to initiate business model changes. Investigating these differences marks a promising starting point for future research.

İşletmeleri̇n Di̇ji̇tal Dönüşüm Senaryolari - Kavramsal Bi̇r Model Öneri̇si̇

“…2016;Kofler, 2018;Bosch (Assmann, 2017)). Dijital dönüşümün tek alanda yaşanacağını savunan kaynaklar bu dönüşümün sadece iş modellerinde (Kotarba, 2018;Schallmo, Williams & Boardman, 2017; Comdirect Start-Up (Hennig, Bodek & Smolinski, 2017); Nestle (Beuchler, 2017); Kaeser (Sachnow, Winkler, Hoberg & Krcmar, 2018)) veya iş süreçlerinde (Bayer (Pötter & Steckenreiter, 2017); Hoffmann Druck (Kelp, 2017) İşletmelerdeki dönüşüm alanları arasındaki ilişki incelendiğinde iş modelleri ve iş süreçleri arasında döngüsel bir ilişki olduğu belirlenmiştir (Bonakdar, Weiblen, Di Valentin, Zeißner, Pussep & Schief, 2013;Caspar, Di Valentin, Maier, Mayer, Pussep & Schief, 2013;Plass, 2018;Veit, Clemons, Benlian, Buxmann, Hess, Kundisch & Spann, 2014). Hem dijital teknolojiler sayesinde mümkün olan yeni iş modelleri işletmede süreçlerin ve bununla beraber organizasyon yapısının değişmesine yol açar hem de yeni teknolojileri üretimde veya müşteri ilişkileri yönetiminde kullanan şirketlerde bunun sonucunda iş süreçlerini ve organizasyon yapısını değiştirecek yeni iş modelleri ortaya çıkar (Hess, vd.…”

Development of a Data-Driven Business Model Transformation Tool

“…In sum, most of these models provide guidance rather on a higher abstraction level, like the BMC as a first outline of the planned value creation in a start-up phase. IS research started to link the operational level to the rather strategic BM level and emphasizes the importance of making BMs more operational for example through considering the dependencies of lower levels [9,10]. Implementing a higher degree of operationalization in existing BM concepts would support a better comprehension of the transformation process [5].…”

“…In addition, not all data can be captured by the model. Since the goal of the BMT tool is to give the user a quick and comprehensive overview of the BM [10], the extracted data should be consolidated. As a criterion for this consolidation, the various categories of BMC should be automatically populated in with aggregated information.…”

Business Model Grounds and Links

“…The proposed method employs the ArchiMate, the EA modelling standard, and the Business Model Canvas, the most popular business model design tool. Bonakdar et al [49] investigate the influence of business processes on business models and exploit the usage of performance measurement systems to manage business model changes. Solaimani and Bowman [50] propose the VIP framework for aligning business model and business processes independent of a specific modelling tool.…”