Transformation of retailing in post-communist Slovakia in the context of globalization

Križan, František; Bilková, Kristína; Kita, Pavol; Siviček, Tomáš

doi:10.15240/tul/001/2016-1-011

Cited by 14 publications

(20 citation statements)

References 22 publications

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“…As noted Križan et al (2016) the transformation from the centrally-planned economy to a market economy became a revolution for the economy of the country, which manifested itself also in the retail sector. The transformation in the retail sector had different intensity in time and its manifestation varied in space.…”

Section: Consumers Preferences Of Shopping Centers 25mentioning

confidence: 98%

“…Both the number of stores as well as the gross leasable area developed unevenly in comparison to the volume growth of the sale. The network of retail businesses was underdeveloped and it did not create sufcient shopping opportunities in comparison to the number and capacity that the retail sector had during this time period (Križan et al 2016).…”

Section: Et Al Kristína Bilkovámentioning

confidence: 99%

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Consumers preferences of shopping centers in Bratislava (Slovakia)

Bilková¹,

Križan²,

Barlík³

2016

hgeo

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There have been changes in the shopping behavior and preferences of consumers in the post-communist countries caused by political changes after 1989. Slovakia is not an exception, and it has been observed a change not only at the consumers' level but also in retail stores. A notable bearer of such changes was the construction of big shopping centers that were a new phenomenon in shopping. They quickly became popular and changed spatial and shopping patterns of consumers. The main aim of this study is to analyze and evaluate the shopping preferences of consumers based on the example of the capital cityBratislava (at the level of urban districts). The database consists of results of a questionnaire survey carried out in 2011. Respondents were interviewed inside the shopping center. The partial aims focus on the analysis of consumers' perceptions, the frequency of their shopping and the mode of transport used for shopping. One of the goals of this study is also to evaluate the perception of consumers in terms of the catchment areas of the chosen shopping center, as well as the perceptional classication of retail in the given area and the accessibility of stores.

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Section: Consumers Preferences Of Shopping Centers 25mentioning

confidence: 98%

Section: Et Al Kristína Bilkovámentioning

confidence: 99%

Consumers preferences of shopping centers in Bratislava (Slovakia)

Bilková¹,

Križan²,

Barlík³

2016

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“…Even here we can observe a signifi cant increase in respondent consumer satisfaction with shopping in Austria. This factor is in favour of the Austrian town, although Slovak retail has developed in recent years due to globalization trends typical for western European countries (Križan et al, 2016;Kunc & Križan, 2018). While less than half of consumer in Slovakia are satisfi ed with the assortment (better evaluation than 3), more than two thirds of consumers are more satisfi ed with the assortment of goods in Hainburg an der Donau.…”

Section: Marketing and Tradementioning

confidence: 99%

Comparison of Grocery Shopping Behaviour of Slovak Residents on the Slovak-Austrian Border: an Empirical Study – Hainburg an der Donau

Kita¹,

Križan²,

Bilková³

et al. 2020

E+M

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Food is a part of human life, forming its existential and cultural basis. It also has become the basis of trade and a measure of the level of one or another culture, the engine of economic development. All these themes resonate more and more in debates in Slovakia as well. There are several reasons why. Slovaks still pay relatively more for food in comparison to neighbouring Austrians, who benefi t from a rich offer of food at an affordable price. This might be related to an organized agricultural landscape, which is the product of economically prosperous food production. Bratislava residents' dissatisfaction with shopping experiences and products on offer in the current retail network in Bratislava forces them to travel to shop in the town of Hainburg an der Donau. The article states the types of Slovak consumers and their identities. An empirical study was conducted on a sample of 909 Slovak consumers shopping in Austrian grocery stores located in Hainburg an der Donau on the Slovak-Austrian border. The respondents rated their shopping experience and products on offer in the town. The study compares Slovak and Austrian stores based on the consumers' reasoning behind purchasing food in Austria and consumer satisfaction with the stores in both countries. Multidimensional scaling was used to present the results of the study. The results of the study represent a comparison of shopping behaviour of Slovak residents when considering shopping in Austria. Constructed perception maps identify the main types of consumers indicating the largest discrepancy in purchasing groceries in Austrian and Slovak stores.

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“…The trend is increasing, because shopping centres are trying to create positive experience for their visitors to make them come back to the shopping galleries. In addition to shopping opportunities, according to the research of Szczyrba (2005) [2] in Olomouc, Mitrikova, Tomcikova, & Lukacova (2012) [5] in Kosice, Krizan and Tolmaci (2011) [11], Krizan, Bilkova, Kita et al (2016) [12] in Bratislava, Kunc et al (2012Kunc et al ( , 2013 [13][14], Maryas, Kunc, Tonev et al (2014) [15] in Brno, Trembosova (2010) [4] in Nitra, Civan, Svorad a Krogmann (2014) [16] in Voderady, the shopping centres are becoming the places of the entertainment and leisure time activities for weekend. Therefore, Krizan and Lauko (2014); [6], as well as Spilkova (2012) [9] and Timothy (2005) [17], report that in this case shopping centres can also be considered as destinations for tourism due to their range of services, events and attractions providing the appropriate recreational potential for the development of urban tourism.…”

Section: Brief Literature Reviewmentioning

confidence: 99%

The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria)

Mitríková¹,

Šenková²,

Antolikova³

et al. 2016

EA-XXI

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Abstract. The main aim of the article is a questionnaire based analysis of shopping behaviour in the context of spending leisure time activities of consumers in shopping centres Donauzentrum and Millennium City in Vienna, the capital city of Austria, as well as, the identification of potential differences caused by their location within the city and by varied offer and the diversity of their individual operations. The research was conducted from November 2015 to February 2016 with 320 respondents (160 respondents in Donauzentrum and 160 respondents in Millennium City). Millenium City was often visited by occasional consumers (proximity of railway station and airport, near the city centre, centre with a hotel part, as well). Considering varied offer and the diversity of operations (cinemas, night clubs, fitness centres, bars, restaurants, etc.), the consumers seldom stayed longer during a visit (interval of 91-120 min was stated by 33.75% of the respondents). Donauzentrum was visited more often (i.e. purchase of daily consumer goods). The consumers stayed shorter and spent less money. Keywords: Shopping Centre; Leisure Shopping; Consumer; Customer; Donauzentrum; Millennium City; Vienna; Austria JEL Classification: D12; D91; M30 Acknowledgement. Мітрікова Я. кандидат географічних наук, старший викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Шенкова А. кандидат економічних наук, старший викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Антолікова С. аспірантка, викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Парова В. аспірантка, викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Аналіз споживчої поведінки в контексті дозвілля споживачів в обраних торгових центрах Відня (Австрія) Анотація. Основною метою статті є аналіз споживчої поведінки під час дозвілля споживачів у торгових центрах «Донауцентрум» і «Міленіум сіті» у Відні, столиці Австрії, а також виявлення потенційних відмінностей, викликаних їх розташування, відмінністю торговельних і розважальних пропозицій. Дослідження в формі анкетування проводилося з листопада 2015 року по лютий 2016 року. Було опитано 320 респондентів (160 респондентів у «Донауцентрум» і 160 респондентів у «Міленіум сіті»). «Міленіум сіті» часто відвідували випадкові споживачі в зв›язку з його вдалим розташуванням (близькістю залізничного вокзалу та аеропорту, центру міста й готельних комплексів). З огляду на різноманітну пропозицію розваг (кінотеатри, нічні клуби, фітнес-центри, бари, ресторани і т.п.), споживачі рідко залишалися в «Міленіум сіті» довше 91-120 хвилин, про що повідомили 33,75% респондентів. «Донауцентрум» респонденти відвідували частіше, ніж «Міленіум сіті» (у зв›язку з купівлею товарів щоденного споживання), однак проводили в ньому менше часу й витрачали менше грошей. На основі аналізу автори дійшли висновку, що на споживчу поведінку в торговому центрі перш за все впливає відмінність розважальних пропозицій.

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Transformation of retailing in post-communist Slovakia in the context of globalization

Cited by 14 publications

References 22 publications

Consumers preferences of shopping centers in Bratislava (Slovakia)

Consumers preferences of shopping centers in Bratislava (Slovakia)

Comparison of Grocery Shopping Behaviour of Slovak Residents on the Slovak-Austrian Border: an Empirical Study – Hainburg an der Donau

The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria)

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