Aim. To propose an author’s approach to assessing the intellectual potential of medical organizations in the conditions of modern modernization, introduction of innovations, digitalization, change of formats and standards of medical care, as well as existing socio-economic transformations and challenges. Objectives. To analyze the existing approaches to the interpretation of the concept of “intellectual potential of organizations”; to systematize the main structural components of intellectual capital and the potential of each employee and the development of the organization as a whole; to propose a comprehensive approach to assessing the intellectual potential of medical organizations; to theses formulate conclusions relevant for management and human resource management in a medical organization. Methods. The author used methods of general analysis and synthesis, empirical and analytical methods, system and process approaches, expert assessments and generalizations, classifications, abstraction, comparison, visualization, as well as modeling and iteration. The methods of content analysis of scientific sources were applied, different methodological approaches were studied in the context of definitions of the concepts of “intellectual capital” and “intellectual potential” in the modern conditions of development of organizations. The methodological basis for the construction of an integrated approach to the assessment of intellectual potential of medical organizations was provided by the variants of descriptive review of scientific publications (articles, monographs, periodicals), monitoring studies devoted to this topic. Results. The author’s approach to the integrated assessment of intellectual potential based on the calculation of the integral indicator, developed procedures for selecting the necessary indicators and statistical data was proposed. The developed methodology makes it possible to assess the intellectual potential of an organization in the format of visualization of calculated indicators and markers of the “traffic light” type in the conditions of industry modernization, development of innovations and information technologies in domestic medicine at the level of individual medical organizations. Conclusions. The rapid intellectualization of all branches of activity and a significant increase in the share of intellectualization of work, based on the mental functions of an individual in the performance of professional duties, require new approaches to the assessment of intellectual potential. Medicine, as one of the most knowledge-intensive spheres of activity, applying the latest technologies and know-how in the provision of medical care, should pay special attention to the monitoring of intellectual potential not only at the level of medical organization, but also of each individual (employee). The key scientific task is the formation of approaches that will improve the efficiency of medical organizations in order to implement competent management decisions (including at the level of personnel management) to unlock the intellectual potential of each employee.
