“…Trait-aggressive people tend to be more susceptible to violent cues because they maintain a larger store of aggressionrelated schemata in memory ready to be activated (Bushman, 1995(Bushman, , 1998Dill, Anderson, & Deuser, 1997). When provocative cues are mild-like the violent metaphors in the three studies here-the strongest effects appear among trait-aggressive people (Marshall & Brown, 2006). Recent studies also show that metaphors increase attention and interest in arguments and motivate systematic processing in people with interest in the domain (Ottati, Rhoads, & Graesser, 1999), so violent content may appeal more to aggressive citizens.…”