Training for Medical Tourism in Iran

Danial, Zahra; Abbaspour, Abbas; Rahimian, Hamid; Zadeh, Nasrin Shaarbafchi; Niknami, Mostafa

doi:10.15171/ijtmgh.2017.17

Cited by 6 publications

(3 citation statements)

References 33 publications

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“…In this context, dental tourism has begun to solidify in Romania because of its competitive prices and the quality of its services [69]. Medical tourism currently generates 60 billion dollars globally and the number of countries offering advanced medical care for foreign tourists is growing [71]. Patients generate relevant tourism revenues for the destination country beyond the direct income of the dental clinics [49].…”

Section: Discussionmentioning

confidence: 99%

Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania

et al. 2020

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Dental tourism is a growing and emerging phenomenon that is becoming more attractive to patients due to its potential for decreased expenses, increased convenience, and immediacy of treatment. The necessity for travel is the primary motivation for seeking dental treatment due to the successful cooperation between tourism and healthcare. While dental tourism has been largely researched from the perspective of the patient, our research is the first research to apply a concomitant approach on dental clinics and tourism agencies. The aim of our study wasto provide comprehensive empirical evidence from the perspective of the dental clinics and tourism agencies in Romanian dental tourism. We used a representative sampling with an online questionnaire on 160 dental clinics and 32 tourism agencies. The results indicate that both entities have small amounts of information, but they are interested in investing, promoting, and creating a partnership to create a sustainable industry of dental tourism. Dental tourism could strongly contribute to the country’s image and help to prolong the seasonality of tourism activity by enhancing the strategic marketing of dental clinics and tourism agencies toward sustainable health tourism.

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Section: Discussionmentioning

confidence: 99%

Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania

et al. 2020

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“…Destinations should also add the component of medical tourism such as the introduction of medical tourism and medical tourist and knowledge on the rules and regulations of medical tourism in the training programs of the medical and non-medical personnel. The training modules should be specific to the Iranian medical tourism industry and include professionals from the tourism sector as participants of the training programs (Danial et al , 2017). Another challenge that the medical tourism industry in Iran has encountered is the negative perception of the country due to geo-political issues.…”

Section: Introductionmentioning

confidence: 99%

Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran

Chelliah

Khan

Kashi

2020

IJPHM

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Purpose This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to visit intention among Middle-Eastern medical tourists. Some previous studies have explained these factors in detail, however, studies that explore the relationship between these factors in the Iranian context is scarce. Moreover, there are relatively very few studies, which focused on actual medical tourists in empirical investigation, therefore, there is still a lack of clarity in the literature regarding travel behavior and travel decision-making of medical tourists. Design/methodology/approach A quantitative study was performed on 161 Middle-Eastern medical tourists who visited Iran in early months of 2018. Purposive sampling method was used to collect the data from two private hospitals. Structural equation modeling with partial least square (PLS) approach was used and PLS 3.2.8 data analysis tool was used to test the hypotheses. Findings The data analysis results have found that perceived destination image was the strongest predictor of visit intention among medical tourists. The results have also found a positive effect of travel motivation and negative effect of perceived travel risks on perceived beneficial destination image. Originality/value This study aims to enrich the body of knowledge by investigating the relationship between the factors, which have important roles in travel behavior and decision-making of medical tourists. The study also bridges the gap in the literature by explaining the behavior of actual medical tourists. The findings of the study provide the much needed insight on the behavioral intention of medical tourists, which will help the service providers and policymakers to reform their strategies and policies accordingly.

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“…He believes that a hospital without doctors and trained professionals cannot be appealing to American patients. 31,33 Another important factor in medical tourism is marketing. 34 International marketing is defined as the activity of large companies, in which products (services) move from marketers to consumers (users) in different countries.…”

Section: Prioritizing Factors Affecting the Attraction Of Medical Toumentioning

confidence: 99%

Factors Affecting the Attraction of Medical Tourists in Iran

2017

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Medical tourism is a new form of tourism that has seen increasing growth in recent years as an economic activity based on business services that link the two fields of medicine and tourism. Two of the most important issues to be considered in this regard are the marketing of medical tourism and the advantage of the relative competitive advantage. Therefore, the identification and prioritization of factors affecting the attraction of medical tourists might help to improve the quality and quantity of this new industry not only in Iran, but also in the world.

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Training for Medical Tourism in Iran

Cited by 6 publications

References 33 publications

Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania

Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania

Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran

Factors Affecting the Attraction of Medical Tourists in Iran

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