Abstract:The village of Kucur has a lot of potentials that can be improved further as a source of local income. Such potentials include the water park of Lembah Gunung Sari, the coffee-based products from Koperasi Kopi RTM, and the currently popular hiking and camping spot called Bukit Jabal. However, so far, the marketing of these potentials has been done minimally and in an unorganized manner. Therefore, the community service team will provide a workshop for the creative team of Kucur village, with the three groups m… Show more
“…The development of digital-based marketing can improve marketing strategies and create tourism village branding (Setyaningsih & Fahmi, 2020). This is very relevant to the needs of today's information and technology era where almost everyone can create and disseminate information digitally in a short time and effectively via the internet (Yulianto et al, 2022), previous studies also stated that through website development will be able to expand the business network of other small businesses (Prasetya, 2020). The profile of a well-managed tourism village is used as a benchmark for the direction of developing a tourism village.…”
Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.
“…The development of digital-based marketing can improve marketing strategies and create tourism village branding (Setyaningsih & Fahmi, 2020). This is very relevant to the needs of today's information and technology era where almost everyone can create and disseminate information digitally in a short time and effectively via the internet (Yulianto et al, 2022), previous studies also stated that through website development will be able to expand the business network of other small businesses (Prasetya, 2020). The profile of a well-managed tourism village is used as a benchmark for the direction of developing a tourism village.…”
Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.
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