Training and coaching on digital marketing as an information and promotional media

Abstract

Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.

Optimizing the performance of MSMEs through financial reporting training

“…This method was chosen as the right one to deliver the material by providing explanation and understanding to the participants (Owusu-Agyeman & Moroeroe, 2022;Sharon et al, 2023). Andiani et al, (2023) stated that with the lecture method participants can understand systematically and structured (Fatmawati & Rozin, 2018;Mansir, 2020;Rikawati & Sitinjak, 2020).…”

Program Prakerja sebagai Peningkatan Kualitas Kerja dalam Perspektif Komunikasi Pembangunan dan Tujuan Pembangunan Berkelanjutan

“…Perkembangan teknologi digital telah merevolusi berbagai aspek kehidupan, termasuk komunikasi dan pembangunan ekonomi. Teknologi digital telah membawa perubahan yang signifikan dalam komunikasi dan perkembangan ekonomi, yang menyebabkan munculnya peluang dan tantangan baru (Andiani et al, 2023). Teknologi digital tidak hanya mengubah cara orang berkomunikasi tetapi juga memiliki dampak mendalam pada pertumbuhan dan pengembangan ekonomi (Riso & Morrone, 2023).…”

Improving research quality through technical guidance on qualitative research methods

“…The workshop activities follow a structured schedule, which includes conceptual explanation steps, discussions, and simulations. Conceptual explanations in the form of lectures are considered effective in generating interest in learning (Andiani et al, 2023;Rikawati & Sitinjak, 2020;Mansir, 2020;Fatmawati & Rozin, 2018). The activity is organized in Table 1.…”