Lurik woven cloth is a traditional Indonesian textile. Its very existence is the primary potential for the national clothing in Indonesia. The word 'lurik' is derived from the type of motif generated by weft and warp threads, producing classic vertical or horizontal stripes. The growing lurik industry today produces an extensive variety of threads for specific uses, including polyester threads for fabrics and knitted products and nylon threads for the manufacture of accessories.The objective of the experiment reported here is to develop a pattern design for the traditional lurik woven fabrics using an innovative strategy of graded color warp threads and various color weft threads to reach a wider target audience. The weft used in weaving is made of synthetic threads. Its weaving originality arises from the composition of bright and contrasting colors to create an active visual impact full of energy and passion.The lurik woven motifs produced through this experiment have been chosen as a clothing product and has received positive feedback from the consumers. In fact, fashion designers are among those who use lurik woven fabric with colorful weft threads as the main material for their designs. This paper shows that the international market demand is expanding and is steadily improving for the products of lurik weaving.