“…Of the research that does consider how founders use garments in their entrepreneurial self‐fashioning, recent studies have looked at the role of dress (and other nonverbal devices) in entrepreneurial performances to increase venture legitimacy (Clarke, 2011), and how dress functions in the formation of “ethical subjectivity” (Poldner et al., 2018). In addition, there is a growing literature concerned with the dress practices of different professions, such as teaching (Weber and Mitchell, 1995), social work (Scholar, 2013), academia (Lipton, 2020; Moore & Williams, 2014; Thompson, 2020), football management (Bréhon et al., 2018), and the creative industries (Armstrong & McDowell, 2018). There is also an advancing scholarship attuned to “aesthetic labor” (Witz et al., 2003) and the politics of beauty and appearance under neoliberalism (Elias et al., 2017), as well as to the “aesthetics of post‐Fordist labor,” particularly in relation to dress (Van den Berg & Arts, 2019).…”