Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana Škugor

doi:10.1016/j.jik.2022.100166

Cited by 14 publications

(12 citation statements)

References 24 publications

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“…Business actors no longer have to understand complicated website creation mechanisms. Web applications have grown rapidly so that users can make modifications according to their respective needs (Gajic & Budinski-Petkovic, 2013;Šola et al, 2022). Therefore, if entrepreneurs or independent entrepreneurs want to maximize the existing website for positive activities, then their business performance will increase.…”

Section: Discussionmentioning

confidence: 99%

“…Information technology in social media is also developing rapidly, such as Facebook, which is slowly becoming a different platform (Harmon & Tomolonis, 2019;Mäihäniemi, 2022). Tracking engines like Google continue to evolve from one platform to a more advanced one, so technology slowly becomes an absolute necessity to enlarge a region or network (Gajic & Budinski-Petkovic, 2013;Šola et al, 2022). Novice entrepreneurs can take advantage of a free website and its features that can be used to strengthen their business.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic

Nurcaya

Rahyuda²,

Giantari³

et al. 2022

IJSSB

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Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic

Nurcaya

Rahyuda²,

Giantari³

et al. 2022

IJSSB

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“…The results proved the validity of the hypothesis and confirmed that anonymous sources were recognized by users as credible and influential sources, as well as recognized sources. The study recommended that the results of the present study should be considered when analyzing the ways through which internet users seek health information [13].…”

Section: Literature Reviewmentioning

confidence: 96%

“…These websites have, therefore, played a key role in shaping women's awareness of the risks of the virus. It is recommended that when planning an awareness campaign regarding COVID-19 pandemic risks, the role of social media websites as a source of information should be considered [11][12][13][14][15].…”

Section: Literature Reviewmentioning

confidence: 99%

A Review of Social Media Website Users’ Interaction Paths with Governmental Accounts during the COVID-19 Pandemic

et al. 2022

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This study aims to describe and analyze the paths of social media website users’ interaction with the content of government accounts during the COVID-19 pandemic. The objectives of the study are to describe the roles of government accounts as a tool to support the concept of health communication among users of social media websites and analyze the targeted and untargeted roles that have emerged in this context, describe the roles of government accounts as a tool of government communication and analyze how government institutions employed them during the COVID-19 pandemic, and describe the roles of social media websites as a tool to address the problems and challenges created by the social spacing procedures and solutions provided by these websites to deal with these challenges. This study surveys a sample of previous studies conducted on the roles of government accounts on social media websites during the COVID-19 pandemic. The tools of this study are both analytical and comparative as they analyze and compare the results of previous studies on the interaction paths of internet users. The results indicate that social media websites have been considered a pivotal tool for building a renewable and interactive system. This coincides with developments in the communication environment in which the individual is present within the social pattern, and its depth of impact has been demonstrated, particularly after the repercussions of the spread of the COVID-19 pandemic.

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“…Over the last decade, scholars have rethought the aims of marketing science to consider issues beyond profit, especially including the concept of well‐being (Mende & Scott, 2021). In this context, many are looking for ways to simultaneously benefit brands and their customers (Chandy et al, 2021; Šola et al, 2022). For example, customer happiness may ultimately be fulfilled by addressing a particular social need (Audretsch et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

The impact of customer engagement on customer happiness

Azambuja

Peña²,

Vargas

2023

J of Consumer Behaviour

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Previous studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear. Focusing on conditions related to the Starbucks brand, this study analyzed how (1) passive and active engagement impacted customer happiness and (2) happiness impacted word of mouth (WOM) and purchase intention. Data were collected through an online survey among 802 Peruvian customers, all of whom were recruited via non‐probabilistic sampling. Because two exogenous variables were considered formative (i.e., customer engagement and customer happiness), a partial least‐squares structural equation model (PLS‐SEM) was used for the analysis. In sum, engagement (both passive and active) significantly and positively impacted customer happiness, which then positively impacted WOM and purchase intention. Given that engagement is associated with variables that are broadly related to happiness, this study makes new contributions by (i) clarifying how customer engagement can generate customer happiness, (ii) identifying differences between active and passive engagement, and (iii) adding evidence for use in the debate on the purpose of marketing and traditional practices such as engagement. As discussed in the paper, these findings have theoretical and practical implications for brand managers.

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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Cited by 14 publications

References 24 publications

The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic

The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic

A Review of Social Media Website Users’ Interaction Paths with Governmental Accounts during the COVID-19 Pandemic

The impact of customer engagement on customer happiness

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