Tracking public relations history in 1960s’ Turkey: The prevalence and reflections of development discourse

Hızal, G. Senem Gençtürk; Özdemir, Burcu; Yamanoğlu, Melike Aktaş

doi:10.1016/j.pubrev.2014.01.002

Cited by 4 publications

(1 citation statement)

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“…However, there were public relations departments in the structures of large hotels and some international companies with foreign capital. According to Maruflu, oil companies operating in Turkey pioneered the establishment of public relations in Turkey (Hızal, Özdemir, & Yamanoğlu 2014).…”

Section: Turkey's 2nd Public Relations Companymentioning

confidence: 99%

The Basic Principles of Effective Public Relations Strategies by Sancar Maruflu, the Doyen of Turkish Communication Experts

Oral

2023

ejtas

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Sancar Maruflu started working in the field of public relations even before the concept was known to the public and founded Turkey's second company in this field. Considered the pioneer of the profession and a passionate practitioner for 50 years, Maruflu was a public relations expert who organized the largest number of state ceremonies in Turkey. He also achieved great success in the field of political communication with the election campaigns he prepared, and he worked as a public relations consultant for Turkey's most important politicians. Maruflu, who held a master's degree in public relations, trained many young public relations experts and brought them to the sector. He continued working in the public relations field until the day he passed away; Maruflu brought a different interpretation to public relations, developed and implemented unique strategies, tried untried methods and succeeded, and became a brand and an expert in his profession. Maruflu, who advocated that a public relations expert should know the society in which he lives very well and should be intertwined with the public, also became a civil society leader and was nicknamed the Father of Izmir by the people of the city (Izmir) where he lived. This article includes Sancar Maruflu's achievements in the public relations profession and his advice to young people who want to be successful in this field. Maruflu's unique interpretations and practices brought to the profession will offer a new vision to public relations.

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Section: Turkey's 2nd Public Relations Companymentioning

confidence: 99%