“…The MGB constructs were taken from previous studies applying MGB to consumer studies [ 9 , 10 , 11 , 12 , 13 , 14 , 16 , 20 ]. The survey instrument included the following sub-groups of variables, mainly from the MGB constructs: attitudes towards PSCs, subjective norm, perceived behavioral control (PBC), positive anticipated emotions (PAE), negative anticipated emotions (NAE), desire, prior knowledge through health communication, and intention to continue participating in PSCs, as well as demographic variables such as age, gender, and PSC-related questions (e.g., participation frequency).…”