2003
DOI: 10.1080/14616700306486
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Tracing Corporate Influences on Press Content: a summary of recent NewsWatch Canada Research

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Cited by 29 publications
(32 citation statements)
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“…Perhaps this may be understood in terms of journalistic tendencies often associated with for-profit media-including those involving print journalism. Apparently, particularly in the last few decades, media companies have increasingly been orienting their journalistic practices to align with professional market research findings about the preferences of their readership (e.g., Attaway-Fink, 2004;Beam, 1995;Hackett & Uzelman, 2003;Picard, 2004). This is intended to enable a media firm to maximize its readership, thus maintaining or augmenting its profit.…”
Section: Discussionmentioning
confidence: 95%
“…Perhaps this may be understood in terms of journalistic tendencies often associated with for-profit media-including those involving print journalism. Apparently, particularly in the last few decades, media companies have increasingly been orienting their journalistic practices to align with professional market research findings about the preferences of their readership (e.g., Attaway-Fink, 2004;Beam, 1995;Hackett & Uzelman, 2003;Picard, 2004). This is intended to enable a media firm to maximize its readership, thus maintaining or augmenting its profit.…”
Section: Discussionmentioning
confidence: 95%
“…Because the sample is small, the results must be considered indicative rather than definitive; our aim here is to encourage further development and testing of hypotheses in a relatively under-researched area. Nevertheless, particularly when read in the context of conclusions emerging cumulatively from the NewsWatch project and other research (Hackett & Gruneau, 2000;Hackett & Uzelman, 2003), they are suggestive.…”
mentioning
confidence: 83%
“…From the responses it can be observed that commercial media have become increasingly profit oriented: their goal is to maximize audience numbers, especially of those audiences in whom advertisers are most interested, namely, those who have the money to spend (see Boyd-Barrett 2004), instead of focusing on public interest. Advertiser influence on journalists' decisions can therefore be considered corporate influence in two ways: the internal profit imperative of commercial news outlets to attract revenues and the external expectations of advertisers and advertising firms, which tend to be large corporations themselves (see Hackett and Uzelman 2003).…”
Section: Forms Of Advertiser Influencementioning
confidence: 99%