Physics demands not only the beautiful but also the true. The true is the first, and the beautiful is the second. The philosophy of physics should emphasize the true and then the beautiful. After reviewing three kind of main hypotheses beyond standard model, and based on experimental and observational evidences, three physical principles and three philosophical rules are suggested, namely P1-action principle, P2-duality principle, P3equivalence principle, and R1-logic harmony, R2-minimum hypotheses, R3-maximum hopes. It is revealed that there are no supersymmetry and dark sectors because the space and time for the existence of unknown particles resemble impossible.