Towards the information superhighway

New Visions of Information Technology and Postmodernism: Implications for Advertising and Marketing Communications

“…Note: This section is based on a review of selective recent literature: Biocca (1992), Brody (1993), Davids (1994), Egan (1991), Fetterman/Gupta (1993, Goble (1994), Grant (1991), Lee (1993), MacdonaldlShneiderman (1994, Schatz/Hardin (1994), Science (1994), Taubes (1994), Warwick/Gray/Roberts (1993), Ziegler (1994).…”

“…More concretely, we are reminded that the era of infonnation highway may have just begun (Brody 1993, Davids 1994, Egan 1991, Lee 1993, Ziegler 1994) and we are now in the world of multimedia (Fetterman/Gupta 1993, Goble 1994, virtual reality (Biocca 1992, Taubes 1994, Warwick, GraylRoberts 1993, and interactivity (Davids 1994, MacDonaldlShneiderman 1994. The placid setting of the home to which we escape from the pressures of the outside world may no longer remain the same as these technologies make a concerted effort to change its interior and link it electronically to the exterior (BjergIBorreby 1994).…”

A Global Investigation of Granger Causality between Information Infrastructure Investment and Service-Sector Growth

“…IID involves both current and evolving technologies and its users and consists of the following IID components: (1) conventional analog land-based telephone and telex networks (McLoughlin, 2000); (2) satellite and wireless networks (McLoughlin, 2000); (3) broadband landbased networks (Lee, 1993); (4) computing hardware (McLoughlin, 2000;Wang, 1999); (5) computing software and applications (Beltz, 1997); (6) content management (databases) (McLoughlin, 2000); and (7) human capital (Lamberton, 1996), in terms of the human resources supporting the information infrastructure. Altogether, IID provides an installed base for the use of the information infrastructure.…”