Towards Satisfying Distributors in Multilevel Marketing Companies

Lee, Kwee-Fah; Loi, Kai-Yin

doi:10.18646/2056.31.16-004

Cited by 10 publications

(6 citation statements)

References 14 publications

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“…Previous study [11] found no relationship between Reward Scheme and Career Choice, but in our research, we managed to prove otherwise. This result indirectly supports the notion that those who are most satisfied with MLM Company hence staying longer in their career path are those who benefit from its reward scheme [12]. Meanwhile, Company Credibility has a positive and significant effect towards Career Choice (H3).…”

Section: Table 7 R-squaredsupporting

confidence: 65%

“…They argued that skepticism and poor communication on the reward system were the explanations for the insignificant relationships. Other study [12], however, found that monthly income or reward influenced the distributors' satisfactions with MLM Company. In this research, we assumed the better the reward the higher the motivation to undertake Islamic MLM as a career choice.…”

Section: Literature Reviewmentioning

confidence: 81%

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Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility

Syahrivar¹,

Tunjungsari²,

Selamat³

et al. 2020

Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

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Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors influencing the preference for Islamic MLM as a career choice among Moslems in Indonesia. This research gathered 227 Moslem respondents who are active members of Islamic MLM. We employed ADANCO-PLS to test the hypotheses presented in this research. Based on the results, we found that 1) reward scheme has a positive and significant effect towards company credibility 2) company credibility has positive and significant effect towards career choice in Islamic MLM and 3) the effect of reward scheme towards career choice in Islamic MLM is significant and mediated by company credibility. This research is significant, especially for Islamic MLM recruitment.

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Section: Table 7 R-squaredsupporting

confidence: 65%

Section: Literature Reviewmentioning

confidence: 81%

Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility

Syahrivar¹,

Tunjungsari²,

Selamat³

et al. 2020

Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

View full text Add to dashboard Cite

show abstract

“…The highlight of this research was that it did not examine the leadership dimension for improving trust, however it was made very comprehensive as the reputation of network marketing is damaged by the practice of pyramid (Ivashkova et al, 2018;Koroth, 2012;Lee & Loi, 2016;Reingewerts, 2016) and Ponzi schemes (Lee & Loi, 2016) that are more inclined to fraudulent practices.…”

Section: Resultsmentioning

confidence: 99%

“…Trust is an assessment of confidence on another (a person, group, organization or system) based on positive expectations of future behavior (Hurley et al, 2013), trust is a process and individuals´ interaction between each other is an exchange process (Häkkinen, 2012). Trust is important and crucial (Lee & Loi, 2016) because of a strong desire to understand how to create effective cooperation in organizations. Trust is the key because it allows collaboration.…”

Section: Introductionmentioning

confidence: 99%

The Relationship between Network Marketing Organization and the Related Industry Sustainability in Indonesia

Selamet¹,

Prabowo²

2020

JAFEB

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Network marketing in Indonesia, especially in a time of crisis, is massively rising and has become a popular opportunity among other industries. Network marketing organizations, consists of partnership and trust, a community of connections and contact between individuals. This article has tried to examine the potential strategy to mitigate low trust in network marketing organizations specifically in the Indonesia market, where no studies on the subject has been done before. In doing this research assignment employed a secondary research methodology by reviewing previous academic literatures, by exploration and evaluation. For the purpose, 6 main articles and 25 relevant supporting articles were selected, there is an interesting and prominent research in an effort to repair trust in the perspective of the organization's efforts to build trust and control trust framework in strategy trust repair. The result of this analysis showed that the application of trust-building activities studies reveals how trustbuilding behavior is related to controls and how the efforts towards fostering subordinate cooperation are motivated by different types of controls and display of trustworthiness. It can be concluded that by implementing this trust repair model consistently and with a full commitment, it can gradually restore people's trust in the network marketing industry, sustain industry existence and exalted purpose of this industry can be achieved.

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“…Members in network marketing relationships employ a structured method of achieving gains (Bowen and Jones 1986). As noted from the research carried out by Lee and Loi (2016), several factors that affect network distributor satisfaction were explored, focusing on the diffusion of business ideas, perceived quality of members joining a network, training, support, perception of marketing offers, and the rewards every month to assess the strategies which are helpful in MML.…”

Section: Introductionmentioning

confidence: 99%

Factors of Multi-Level Marketing Success Strategies Which Motivate Participants

Makore,

Moyo,

Madziba

2023

SABR

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Background: Remarkable successes have been registered throughout the world by individuals engaged in multi-level marketing (MLM), also called network marketing, which refers to individuals selling products to the public, often by word of mouth and direct sales. Purpose: The purpose of this study was to examine the determinants of MLM success strategies in the Zimbabwean economy and to identify factors that influence multi-level marketers in Zimbabwe. Methodology: A quantitative approach using a survey questionnaire was used to collect data which was then analysed using SPSS. A sample of 146 usable responses drawn from Harare and Masvingo was used in the study. Statistical techniques, which included exploratory factor analysis (EFA) and the correlation matrix, were carried out to deduce the strategies associated with achieving success as a distributor for a MML company. Findings: The study findings suggest that success in MLM is dependent primarily on the following factors: incentives for motivation; team-building methods; and support strategies. It is from these factors that the study further sought to identify the individual variables or combinations thereof that could be endorsed as predominantly influencing the success of MLM in Zimbabwe. Value: Empirical evidence is provided on the latent constructs or factors that influence individuals to join MLM companies. As part of the practical contribution, MLM practitioners should focus on the compensation plan, trust, and commitment as key factors in motivating individuals to participate in MLM.

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Towards Satisfying Distributors in Multilevel Marketing Companies

Cited by 10 publications

References 14 publications

Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility

Factors Influencing Career Choice in Islamic Multilevel Marketing: The Mediating Role of Company Credibility

The Relationship between Network Marketing Organization and the Related Industry Sustainability in Indonesia

Factors of Multi-Level Marketing Success Strategies Which Motivate Participants

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