Towards More Case Study Research in Entrepreneurship

Duxbury, Tom

doi:10.22215/timreview533

Cited by 3 publications

(8 citation statements)

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“…The results from this study answer calls for research to examine internal motives and buyer motivation to expand and refine current theories that predict purchase behavior (Ajzen, 2014;Head & Noar, 2014). Data derived from this study may be used to create new theories and theoretical models and to form a foundation for quantitative studies that further explore the topic (Cronin, 2014;Duxbury, 2012;Yin, 2014). Researchers studying the martial arts industry have called for research in this area to create marketing tools that assist in measuring market demand and identifying buyer motivation to generate appropriate marketing messages and strategies to attract and retain customers (Kim, Zhang, Jackson et al, 2013;Ko & Kim, 2010;Nelson, 2013).…”

Section: Purpose Of the Studymentioning

confidence: 80%

“…Qualitative case studies are best used to answer how and why questions (Tetnowski, 2015;Yin, 2014 (Cronin, 2014;Dasgupta, 2015). Case study research is a useful method to expand theories by combining current theoretical knowledge with new insights gained from empirical data (Cronin, 2014;Duxbury, 2012;Yin, 2014). Case study research is especially useful in situations where little is known about howor why events, actions, and behaviors occur in real-life situations, as well as where current perspectives appear inadequate (Baškarada, 2014;Dasgupta, 2015;Denham & Onwegbuzie, 2013;Tetnowski 2015;Yin, 2014).…”

Section: Research Methods and Designmentioning

confidence: 99%

“…In addition to recommendations for studies to validate the findings of the current study and to broaden demographic and psychographic variables, the findings of this study can be used as a basis to explore quantitative research (Duxbury, 2012;Yin, 2014). Quantitative studies could explore the themes from the findings of this study to better understand their nature of influence on purchase motivation and weigh them to better understand their relative influence on purchase behavior.…”

Section: Recommendations For Future Researchmentioning

confidence: 98%

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Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

Thomas¹

2017

IJMS

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The martial arts industry is experiencing immense growth, creating a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for fitness firms. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children's martial arts classes and to document internal buying motives in order to address the problem of acquiring and retaining customers in the commercialized martial arts industry. The study sample consisted of seven parents, two instructors, and two owners. The data collection methods were semistructured interviews comprising open-ended questions. Interviews were analyzed using NVivo® qualitative analysis software to code and analyze themes. The semistructured interviews identified 10 themes. Three new themes emerged-ease of participation, alternative to team sports, and convenience. Study findings contribute to the theory of planned behavior and theories used to predict purchase behavior. Recommendations for practice include refinements of product offerings and marketing messages and the creation of a new market segment, resulting in customer alignment and increased ability to attract and retain customers. Future research is recommended to replicate this study in other geographies, to use the data gathered in this study to seed qualitative research studies, and to weigh the relative influence of the three types of behaviors influencing intention in the theory of planned behavior.

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Section: Purpose Of the Studymentioning

confidence: 80%

Section: Research Methods and Designmentioning

confidence: 99%

Section: Recommendations For Future Researchmentioning

confidence: 98%

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Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

Thomas¹

2017

IJMS

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“…Moreover, qualitative research enables the opportunity for researchers to obtain rich, thick, and in-depth data (Cronin, 2014;Dasgupta, 2015). Case study methodology enables researchers to combine theoretical knowledge with insight from new empirical data to expand and validate theories (Duxbury, 2012;Yin, 2014). Case study research is especially effective for use in situations with limited knowledge about how or why behaviors, events, and actions occur or when current perspectives and insights are inadequate (Denham & Onwegbuzie, 2013;Yin, 2014).…”

Section: Research Methods and Designmentioning

confidence: 99%

“…Case study methodology uses empirical inquiry to gather information about limited situations focused on tangible real-life scenarios (Duxbury, 2014;Yin, 2014). Scholars recommend the use of case study design when the phenomenon to be studied has not been fully explored and the goal of research is to understand why the phenomenon is occurring (Duxbury 2012;Yin, 2014). Furthermore, case study methodology discovers how and why people make decisions (Barth & Thomas, 2012;Yin, 2014).…”

Section: Research Methods and Designmentioning

confidence: 99%

Individual Cyber Security: Empowering Employees to Resist Spear Phishing to Prevent Identity Theft and Ransomware Attacks

Thomas¹

2018

IJBM

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One of the most difficult challenges in information security today is phishing. Phishing is a difficult problem to address because there are many permutations, messages, and value propositions that can be sent to targets. Spear phishing is also associated with social engineering, which can be difficult for even trained or savvy employees to detect. This makes the user the critical point of entry for miscreants seeking to perpetrate cyber crimes such as identity theft and ransomware propagation, which cause billions of dollars in losses each year. Researchers are exploring many avenues to address this problem, including educating users and making them aware of the repercussions of becoming victims of phishing. The purpose of this study was to interview security professionals to gain better insight on preventing users and employees from succumbing to phishing attack. Seven subject-matter experts were interviewed, revealing nine themes describing traits that identify users as vulnerable to attack or strongly resistive to attack, as well as training suggestions to empower users to resist spear phishing attacks. Suggestions are made for practitioners in the field and future research.

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Rozwój przemysłu w krajowych i regionalnych strukturach gospodarczych

Zioło

Rachwał

2017

Prace KGP PTG

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Deklaracja wersji pierwotnej / Definition of primary versionWersja drukowana jest wersją pierwotną publikacji / The primary version of the journal is the printed version.Strona internetowa czasopisma z informacjami dla autorów i dostępem do pełnych tekstów archiwalnych artykułów w wersji elektronicznej / Journal website with information for authors and access to the full-text electronic versions of archive papers: www.prace-kgp.up.krakow.pl,

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Towards More Case Study Research in Entrepreneurship

Cited by 3 publications

References 0 publications

Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

Individual Cyber Security: Empowering Employees to Resist Spear Phishing to Prevent Identity Theft and Ransomware Attacks

Rozwój przemysłu w krajowych i regionalnych strukturach gospodarczych

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