Towards a Theory of the Periodical as a Publishing Genre

Beetham, Margaret

doi:10.1007/978-1-349-20790-9_2

Cited by 113 publications

(16 citation statements)

References 3 publications

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“…These delightful verses are a keen reminder that the periodical text is a 'mixed' genre, both 'open' and 'closed' in its production of meaning, the product of a constantly evolving set of relationships between editors, contributors, advertisers and readers. 101 Printed within the journal's letters pages they demonstrate that while editorial decisions may take a publication in one apparently 'closed' direction, readers represent another set of interests and may construct the magazine very differently. The first verse laments the position of the 'middlebrow novelist' and, following Time and Tide's own trajectory, enunciates an 'incurable ache' to 'be known as a Highbrow' with a keen awareness that identification with the popular mass market means cultural oblivion in the modernist economy of literary evaluation and judgement.…”

Section: Delafield) Gaye Points To What Alice Staveley Describes As mentioning

confidence: 99%

‘WHAT WE MIGHT EXPECT – If the Highbrow Weeklies Advertized like the Patent Foods’: Time and Tide, Advertising, and the ‘Battle of the Brows’

Clay¹

2011

Modernist Cultures

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Section: Delafield) Gaye Points To What Alice Staveley Describes As mentioning

confidence: 99%

‘WHAT WE MIGHT EXPECT – If the Highbrow Weeklies Advertized like the Patent Foods’: Time and Tide, Advertising, and the ‘Battle of the Brows’

Clay¹

2011

Modernist Cultures

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“…This positioning is effected by all aspects of the periodical: price, content, form and tone. 14 The ideal reader of the Monthly Packet is developed through the depictions of girlhood that encourage girls to read wholesome serials and regular features which reinforce her faith. Although Yonge does gradually (and with some reluctance) adapt her ideal girl reader to reflect changes in girls' education and employment opportunities in the late nineteenth century, the religious girl in the Monthly Packet remains remarkably consistent.…”

Section: Reading Religionmentioning

confidence: 99%

“NEVER READ ANYTHING THAT CAN AT ALL UNSETTLE YOUR RELIGIOUS FAITH”: READING AND WRITING IN THE MONTHLY PACKET

Moruzi¹

2010

Women's Writing

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“…32 Margaret Beetham claims that periodicals are 'read today and rubbish tomorrow, each number of a periodical becomes obsolete as soon as the next comes out'. 33 However, in the case of The Penny Magazine and the ILN during the early 1840s, they better preserved their physical selves, as well as the information contained within them, by their technique of cross-referencing and maintaining themselves as works of reference and not just of contemporary news.…”

Section: Social and Political Contextmentioning

confidence: 99%

Preserving Knowledge Through Popular Victorian Periodicals: An Examination of The Penny Magazine and the Illustrated London News, 1842–1843

Weller¹

2008

Library History

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For the Victorians, just as for us, information and knowledge were being used and manipulated in a complex series of ways to sell, to inform, and to represent a culturally fluid and dynamic information society. Based upon a detailed empirical study of every weekly issue of the British Penny Magazine and the Illustrated London News ( ILN) for a period of twelve months between May 1842 and May 1843, this paper argues that there was a strong contemporary awareness of this dynamism. Both The Penny Magazine and the ILN embraced the idea of preserving knowledge by themselves becoming part of the process of preservation, in a conscious effort to become objects of reference and of the historical record. In contrast to the notion that such publications were largely ephemeral products of the Victorian publishing world, it is suggested in this paper that The Penny Magazine and the ILN contributed to, and reflected the desire to see, knowledge popularly preserved and referenced as well as popularly disseminated, and that they had a substantial and significant degree of success in their editorial efforts.

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Towards a Theory of the Periodical as a Publishing Genre

Cited by 113 publications

References 3 publications

‘WHAT WE MIGHT EXPECT – If the Highbrow Weeklies Advertized like the Patent Foods’: Time and Tide, Advertising, and the ‘Battle of the Brows’

‘WHAT WE MIGHT EXPECT – If the Highbrow Weeklies Advertized like the Patent Foods’: Time and Tide, Advertising, and the ‘Battle of the Brows’

“NEVER READ ANYTHING THAT CAN AT ALL UNSETTLE YOUR RELIGIOUS FAITH”: READING AND WRITING IN THE MONTHLY PACKET

Preserving Knowledge Through Popular Victorian Periodicals: An Examination of The Penny Magazine and the Illustrated London News, 1842–1843

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