2011
DOI: 10.3366/mod.2011.0005
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‘WHAT WE MIGHT EXPECT – If the Highbrow Weeklies Advertized like the Patent Foods’: Time and Tide, Advertising, and the ‘Battle of the Brows’

Abstract: This essay examines both the advertising content and a discourse about commercial culture in the feminist weekly periodical Time and Tide.

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Cited by 4 publications
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“…35 Home and Country were clearly commissioning serials by middlebrow writers well known for their contributions to higher-end periodicals and magazines, including Time and Tide. While Time and Tide, which courted a self-consciously modern and professional readership and self-defined as an 'overtly feminist review of politics and the arts', 36 appealed to a different type of middle-class woman to Home and Country, the overlap in their contributors is worth noting. It gives some traction to Catherine Clay's argument for greater attention to be paid to points of exchange and correspondence between feminist periodicals and the expanding women's magazine market, often read as mutually opposed.…”
Section: Home and Countrymentioning
confidence: 99%
“…35 Home and Country were clearly commissioning serials by middlebrow writers well known for their contributions to higher-end periodicals and magazines, including Time and Tide. While Time and Tide, which courted a self-consciously modern and professional readership and self-defined as an 'overtly feminist review of politics and the arts', 36 appealed to a different type of middle-class woman to Home and Country, the overlap in their contributors is worth noting. It gives some traction to Catherine Clay's argument for greater attention to be paid to points of exchange and correspondence between feminist periodicals and the expanding women's magazine market, often read as mutually opposed.…”
Section: Home and Countrymentioning
confidence: 99%