1973
DOI: 10.1017/s0047404500000701
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Towards a theory of interpersonal accommodation through language: some Canadian data

Abstract: The study was designed to investigate the process of speech accommodation between bilinguals from two ethnolinguistic groups. It was hypothesized that the greater the amount of effort in accommodation that a bilingual speaker of one group was perceived to put into his message, the more favourably he would be perceived by listeners from another ethnic group, and also the more effort they in turn would put into accommodating back to him. Eighty bilingual English-Canadians were divided into four groups and indivi… Show more

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Cited by 367 publications
(230 citation statements)
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References 25 publications
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“…CAT states that interlocutors have a tendency to converge or diverge their linguistic codes in their conversations (Giles, Taylor, & Bourhis, 1973;Giles, Mulac, Bradac, & Johnson, 1987;Giles & Smith, 1979). Studies testing CAT in Chinese/Canadian conversations are scarce.…”
Section: Communication Accommodation Theory (Cat)mentioning
confidence: 99%
“…CAT states that interlocutors have a tendency to converge or diverge their linguistic codes in their conversations (Giles, Taylor, & Bourhis, 1973;Giles, Mulac, Bradac, & Johnson, 1987;Giles & Smith, 1979). Studies testing CAT in Chinese/Canadian conversations are scarce.…”
Section: Communication Accommodation Theory (Cat)mentioning
confidence: 99%
“…Street 1984;garrod & anderson 1987;Bernieri & Rosenthal 1991), including the works of giles (e.g. giles et al 1973;giles & Smith 1979). the importance of the notion of alignment seems to lie in the fact that it helps immensely to understand, model or explain a number of phenomena on the linguistic, paralinguistic and extralinguistic levels of conversation, while its measures make it possible to predict communication flow and its success or failure (porzel et al 2006;Reitter & Moore 2007;Ramseyer & tschacher 2010).…”
Section: Understanding and Defining Communicative Alignmentmentioning
confidence: 99%
“…The SAT explains how speakers can communicate in different language, alter or accommodate their linguistic style to their audience, and obtain a positive or negative reaction (Giles et al, 1973).The Speech Accommodation Theory (SAT) is adapted to the impact of language use in brand names to Chinese consumers. Chinese consumers react towards the language use in brand name based on their language style.…”
Section: International Journal Of Research Studies In Management 49mentioning
confidence: 99%