Towards a new strategy for organic milk marketing in Hungary

Szente, Viktória; Szigeti, Orsolya; Polereczki, Zs.; Varga, Ákos; Szakály, Zoltán

doi:10.1556/aalim.44.2015.1.2

Cited by 6 publications

(6 citation statements)

References 5 publications

(5 reference statements)

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“…To gather information on hamburger foodservices in the metropolitan area, a mystery shopping analysis was implemented covering different types of facilities and monitoring benchmark competitors, whereby researchers sampled products and evaluated them objectively [82][83][84][85][86]. A total of two International hamburger foodservices (IHFs), i.e., McDonald's and Burger King, and two local hamburger foodservices (LHFs), i.e., M** Bun and L'Hamburgheria di Eataly, were involved.…”

Section: Methodsmentioning

confidence: 99%

Eating Hamburgers Slowly and Sustainably: The Fast Food Market in North-West Italy

et al. 2019

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The Italian food movement shows some peculiarities of meeting consumer demand in the foodservice subsector where innovation is considered strategic to meet targets and reach goals. A particular kind of innovation is the return to tradition by enhancement of the territory, e.g., reinstating local recipes and local gastronomy or high-quality local raw materials. Some entrepreneurs are redefining the fast-food service, providing foodstuffs through a short supply chain. The aim of this paper is to identify the different hamburger foodservices operating in North-West Italy and address their diverse peculiarities. A sample of 11 hamburger restaurants was identified, a mystery shopping analysis was implemented to collect information on the foodservice phenomenon, and a Business Model Canvas was carried out to compare different foodservices. The results consider two different hamburger foodservices, i.e., International Hamburger Foodservice (IHF) and Local Hamburger Foodservice (LHF), the former concentrating mainly on customer service, human resource management, and operations management, and the latter focussing on high product quality in terms of materials and psychology, plus selection of local raw materials and ingredients, supporting the local economy and businesses. Moreover, the findings provide some information on the interaction between selected Hamburger Foodservices and related supply chains, highlighting the consumer transition toward meals of high quality standards in terms of raw materials and ingredients.

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Section: Methodsmentioning

confidence: 99%

Eating Hamburgers Slowly and Sustainably: The Fast Food Market in North-West Italy

et al. 2019

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“…The cultural, social and personal factors (e.g., gender, reference group, social class, religious and ethnical group and the age of the customer) greatly influence consumer habits. These are the external factors, while the internal factors are psychological factors-including the following: motivation, perception, learning and attitude (Table 1) [42,43]. Source: [42,43].…”

Section: Influencing Consumer Behaviormentioning

confidence: 99%

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Mura

Ambrus²,

Zsigmond

et al. 2022

Sustainability

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The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to test our hypotheses, we applied Crosstab and Pearson’s chi-square test. The strength of the relationship between the variables was measured using Cramer’s V. The third chapter presents the research results based on the processed information of 527 obtained datasheets from the respondents. The data were collected from Slovak consumers in the summer of 2021. Hypotheses H1 (“There is a significant relationship between the opinion of the consumer regarding purchasing products containing palm oil and the knowledge that the product does contain palm oil.”) and H2 (“There is a relationship between the consumer willingness to refuse the purchase of certain products if it has negative impact on the environment and the generational group the consumer belongs to.”) were approved, however the relationship proved to be weak in both cases. The research makes it clear that the majority of consumers do not spend time reading descriptions on product packaging. It might be helpful for companies to make it clear and visible on the packaging that their product does not contain palm oil, informing the consumer and influencing them with the negative emotional message of the advert. The obtained research results are useful both for the producers and the customers.

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“…Hungarian's organic consumption is highly influenced by food prices and individuals' income levels, and their main motivations are to follow a healthy diet and to avoid diseases and other health-related reasons [25]. Based on the case of the organic milk market in Hungary, Szente et al [26] suggested that low price category and local/regional product strategy together with prestige product strategy should be implemented in order to increase the level of organic consumption. Among organic consumers, the average willingness to pay (WTP) is 30-50%; however, a low level of recognition for such products is common [27].…”

Section: Consumers' Preference and Perception Of Organic Labelled Foodmentioning

confidence: 99%

Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary

Yeh

Menozzi

Török

2020

Foods

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This paper investigates consumers’ preferences for egg purchase in two European countries, Hungary and Italy. We utilize random parameter logit models to interpret the results of discrete choice experiments (DCE) for the elicitation of preference of the egg consumers. A sample of 403 in the Hungarian survey and 404 in the Italian survey were recruited in summer 2018. The DCE questionnaire includes the following product and process characteristics: organic labels, nutrition and health claims, and price. Our results show that for Hungarian and Italian consumers, the price is the most important attribute, followed by the nutrition and health claim and the organic production labelling. Three egg consumer segments can be identified via latent class models for each country. In both countries, we found similar consumer groups, the Price Sensitive and Quality Optimizing Opportunist Consumers and Health Conscious Buyers, respectively. Particularly, compared to the other segments the Health Conscious Buyers (46% in Hungary and 49% in Italy) exhibited stronger preference for and are willing to pay a higher price premium for eggs with organic label and nutrition claims. In Italy, we identified a third segment with consumers preferring simpler labelling approach, whilst in Hungary we found a consumer segment distrusting the EU organic logo.

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Towards a new strategy for organic milk marketing in Hungary

Cited by 6 publications

References 5 publications

Eating Hamburgers Slowly and Sustainably: The Fast Food Market in North-West Italy

Eating Hamburgers Slowly and Sustainably: The Fast Food Market in North-West Italy

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary

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