Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

Factors That Impact Consumers' Intention to Shop on Foreign Online Stores

“…Price competitiveness was measured via a scale adapted from Host and Knie-Andersen (2004) [58]. Product uniqueness was measured via a scale adapted from van Everdingen, Sloot, van Niero, and Verhoef (2011) [59]. We measured consumer perceived trust and value via scales adapted from Ashraf, Thongpapanl, and Aiuh (2014) [60] and Kim, Chan, and Gupta (2007) [61].…”

“…A higher level of product uniqueness is associated with a higher level of product adoption [59]. E-commerce vendors who wish to increase international sales should offer special discounts or products with unique advantages for foreign consumers.…”

New product adoption and sales performance from the importer perspective

“…First, by investigating the acceptance or adoption of new product from an importer perspective, we extended the previous innovation adoption studies that focus Industrial Marketing Management xxx (2014) xxx-xxx on new product adoption from a customer perspective (Gielens & Steenkamp, 2007;Hoffmann & Broekhuizen, 2010) or a buyer perspective (Everdingen, Sloot, Nierop, & Verhoef, 2011;Hultink et al, 1999). Such an extension is useful, as it provides a new issue expanding the research arena of international marketing and innovation adoption.…”

Barriers to the adoption of waste-reducing eco-innovations in the packaged food sector: A study in the UK and the Netherlands

“…improvements in environmental performance. Our findings illustrate that in the case of ecoinnovation adoption within the food processing sector, the retailer's emphasis on improvements in category performance (van Everdingen et al, 2011) frequently acts as a barrier to adoption. New technologies were not only seen to present limited market opportunity, they also presented a commercial risk due to their potential impact on the product's safety and its display at the point of sale.…”

“…However, this power can also constrain innovation. Retailer category management (CM), the process through which product adoption and display decisions are made, places the emphasis on the ability of new products and technologies to improve margins, sales and category growth (van Everdingen et al, 2011).…”