2015
DOI: 10.1016/j.indmarman.2014.10.014
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New product adoption and sales performance from the importer perspective

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Cited by 12 publications
(16 citation statements)
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References 52 publications
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“…Eight manuscripts use structural equation modeling (SEM), while five additional articles (Li and Lin, 2015; Newburry, 2010; Swoboda et al , 2016, 2017; Swoboda and Hirschmann, 2017) use both multilevel analysis and SEM for analyzing data and testing hypotheses on two analytical levels: country and firm. From an international economics research program, six articles offer econometric models for understanding, for instance, the linkages between exports and the signaling level of new technologies possessed by firms in the context of R&D-intensive industries (Miyagiwa and Ohno, 2007) and the importance of exporters’ reliability and reputation when their country of origin faces violence and weak institutions (Macchiavello and Morjaria, 2015).…”
Section: Resultsmentioning
confidence: 99%
“…Eight manuscripts use structural equation modeling (SEM), while five additional articles (Li and Lin, 2015; Newburry, 2010; Swoboda et al , 2016, 2017; Swoboda and Hirschmann, 2017) use both multilevel analysis and SEM for analyzing data and testing hypotheses on two analytical levels: country and firm. From an international economics research program, six articles offer econometric models for understanding, for instance, the linkages between exports and the signaling level of new technologies possessed by firms in the context of R&D-intensive industries (Miyagiwa and Ohno, 2007) and the importance of exporters’ reliability and reputation when their country of origin faces violence and weak institutions (Macchiavello and Morjaria, 2015).…”
Section: Resultsmentioning
confidence: 99%
“…Empirically, we focus on direct exporting firms, a particularly pertinent context in which to test our theorizing. While exporters can leverage their innovative products by exploiting business opportunities in multiple foreign markets (Knight & Cavusgil, 2004), they also face internal and external resistance that is due to complexities that may result from, for example, geographic spread, diverse export markets, institutional barriers, and dynamism in overseas competition (Katsikea, Theodosiou, & Morgan, 2007;Leonidou, 2004;Li & Lin, 2015;. The exporting context is also critical from a methodological standpoint: While we know that structure is a determinant of innovation and product ideas (e.g., Chandy & Tellis, 1998;Troy, Szymanski, & Varadarajan, 2001), we examine the moderating effect of organizational structure specifically for employees who are responsible for product commercialization.…”
Section: Introductionmentioning
confidence: 99%
“…TOE also complements IT since IT primarily considers external factors. Some research studies using TOE include Awa et al (2017); Li and Lin (2014) and Mohtaramzadeh et al (2018).…”
Section: Theoretical Foundation Of Adoption Researchmentioning
confidence: 99%