“…Many scholars have studied the souvenir trade from the demand side on themes such as tourists' buying behaviour (Altintzoglou et al, 2016;Amaro et al, 2020;Anuar et al, 2017;Wilkins, 2011), travel motivations and souvenirs (Kong & Chang, 2016;Swanson & Horridge, 2006), the meaning of souvenirs from a tourist's perspective (Collins-Kreiner & Zins, 2011;Decrop & Masset, 2014;Love & Sheldon, 1998;Masset & Decrop, 2021;Wang, 1999), and tourists' perception of souvenirs and authenticity (Deng et al, 2021;Peters, 2011;Xie et al, 2012;Yang & Wall, 2009). On the supply side of the souvenir trade, studies focused on themes such as souvenir retailers' perception of authenticity (Swanson, 2004;Trinh et al, 2014), souvenir suppliers' perceptions of authenticity (Soukhathammavong & Park, 2019), the development of traditional souvenir craft industry (Cave & Jolliffe, 2013;Trupp, 2015) and economic and social impacts of souvenir trade (Husa, 2020;Saarinen, 2016;Trupp & Sunanta, 2017).…”