2021
DOI: 10.1108/ijcthr-10-2020-0228
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Comparing shopping experiences in department stores and street markets: a big data analysis of TripAdvisor reviews

Abstract: Purpose Based on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets in Phuket. Design/methodology/approach A Naïve Bayes machine learning algorithm was used to identify the most frequently used terms in TripAdvisor reviews of both department stores and street markets contributed by the same pool of 729 tourists. Findings A total of 18 out of 62 terms used were common in reviews of both shopping settings. However,… Show more

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Cited by 6 publications
(2 citation statements)
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References 38 publications
(74 reference statements)
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“…The novelty and acceptance of vaping in some Southeast Asian countries can be a 'pull' factor for inbound tourism markets, especially in the aftermath of the COVID-19 pandemic. Likewise, the acceptability of vaping in or within proximity of coffee shops or restaurants can also be an opportunity to increase sales of tourism and hospitality products and services, which in turn also enhances the multiplier effect through job creation and other forms of secondary expenditure (Phucharoen et al, 2023).…”
Section: Arguments For and Against Vaping-induced Tourismmentioning
confidence: 99%
“…The novelty and acceptance of vaping in some Southeast Asian countries can be a 'pull' factor for inbound tourism markets, especially in the aftermath of the COVID-19 pandemic. Likewise, the acceptability of vaping in or within proximity of coffee shops or restaurants can also be an opportunity to increase sales of tourism and hospitality products and services, which in turn also enhances the multiplier effect through job creation and other forms of secondary expenditure (Phucharoen et al, 2023).…”
Section: Arguments For and Against Vaping-induced Tourismmentioning
confidence: 99%
“…Despite its function as a major node in tourism income dissemination, nightlife tourism has received less academic attention than other types of spending. For example, Jang and Moutinho (2019) highlighted tourists’ spending on accommodation, while Meng and Xu (2012) and Phucharoen, Jarumaneerat, and Sangkaew (2021) explored tourists’ shopping behaviours. In fact, expenditure on accommodation, transportation, food and beverages and shopping is frequently examined by tourism scholars (Dayour, Adongo, & Taale, 2016; Disegna & Osti, 2016; Lee, Jee, Funk, & Jordan, 2015; Park, Woo, & Nicolau, 2020).…”
Section: Introductionmentioning
confidence: 99%