Towards a contemporary perspective of retail location

Abstract

Much of the existing literature on location does not address the problems faced by retail organizations at a strategic level, largely because it has tended to concentrate on the technical and policy issues relating to the evaluation and development of new sites. The reason for this lies largely in the geographic origins of most previous work, and while marketing has borrowed many of these concepts and approaches, it has not yet fully developed additional ones appropriate for a strategic management audience. Reviews research in the geography and marketing traditions, and builds on recently published work to outline two new conceptual models which serve to link strategic and monadic (individual site) decisions. Discusses the development of a more holistic perspective which underlines the strategic role of retail location and emphasizes key areas for research relevant to many of the issues currently facing retail organizations.

Establishment Decision of Experience Stores: Insights into Marketing Effect

“…This dynamic notion of investment potential fits with the everyday experiences of retail organizations (Clarke, Bennison, & Pal, 1997). In this paper, we clarify the specific characteristics of experience stores as compared to traditional retail stores and use integer programming to model the experience store establishment decision.…”

The use of geographical data and information in retail locational planning

“…These decisions include the 'refasciaing' and remerchandising of outlets according to the composition of local markets, and recognition of the need to relocate and refurbish existing outlets. 12,13 The so-called '6 Rs of the location mix' displayed in Table 1 14 demonstrate the various decisions that have become increasingly important to locational decision makers.…”

Optimizing the distribution of shopping centers with parallel genetic algorithm

“…Recent advances in this aspect of optimization modeling have occurred as result of parallel development in consumer modeling techniques. These techniques have developed considerably over the last two decades (Fotheringham, 1983;Yano, 1993;Clarke et al, 1997). To present the competitive nature of retail environments, a number of literatures have developed on competitive facility location models.…”