Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing, malicious acts, and waterway pollution

Keel, Astrid L.; Wolf, Marco

doi:10.1002/mar.21425

Cited by 2 publications

(1 citation statement)

References 41 publications

(44 reference statements)

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“…While macromarketing scholars have studied human interaction with animals (e.g., Wünderlich et al, 2021), the focus has largely been on mammals, with fish, reptiles and other creatures receiving less attention. This may be the result of a terrestrial bias, thereby placing the primary focus on land animals (Keel & Wolf, 2020). Human interaction with fish is the focus of this paper, specifically the activity of catching, and then releasing, fish.…”

Section: Catch and Release Fishingmentioning

confidence: 99%

From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world

Hannah

Ferreira

Pitt

2023

Psychology and Marketing

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Consumers are increasingly concerned about how their interactions with the natural world affect both the health of that environment, and their own well‐being and enjoyment of life. More aware consumers seek to make sense of the natural world around them and consider how their consumer behavior impacts this environment. How actors notice and bracket ecologically material cues from a stream of experience and build connections and causal networks between these has been referred to as ecological sensemaking. This research examines ecological sensemaking in a specific context, that being in the experience of catch‐and‐release fishing. Data were gathered through a process of autoethnographic inquiry obtained over the course of four fishing trips. The results reflect the process of ecological sensemaking pertaining to the experience. Through the findings, we propose a new concept, ecological reasoning, which seeks to provide a critical link between ecological sensemaking and ecological embeddedness. Using this new concept, the research contributes to extant understanding of how consumers think about and interact with the natural world. Apart from constructing an overarching narrative of the experience, four subnarratives are also identified, in a chronological sequence that comprises the entire experience of catch‐and‐release fishing. The findings have implications for the broader management and marketing disciplines seeking to establish better ways of interacting with the natural world, both for themselves and their consumers.

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Section: Catch and Release Fishingmentioning

confidence: 99%