Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the <i>Journal of Public Policy &amp; Marketing</i>

DeBerry‐Spence, Benét; Ekpo, Akon E.; Adelakun, Mopelola; Gunay, Hande

doi:10.1509/jppm.12.042

Cited by 13 publications

(10 citation statements)

References 26 publications

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“…For example, a recent review of the marketing literature across key marketing journals since their inception, found only 27 studies that focused on African-Americans (Pittman 2017)the largest racial minority group in the US (U.S. Census Bureau 2016). These recent findings parallel those of prior reviews of marketing literature which similarly demonstrate a lack of consumption research with a racial or ethnic focus (Williams 1995;Grier and Kumanyika 2008;Williams, Lee, and Henderson 2008;DeBerry-Spence et al 2013;Adeigbe et al 2015;Davis Forthcoming). Generally, academic research in marketing lacks scholarship which addresses the diversity of groups, topics and domains which relate to race.…”

Section: Race a Marketplace Icon?supporting

confidence: 73%

Re-imagining the marketplace: addressing race in academic marketing research

Grier

Thomas

Johnson

2017

Consumption Markets & Culture

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Race is a marketplace icon. How so? By holding true to an icon's defining characteristics: high visibility, divisiveness, and uncritical devotion. In this brief musing, we describe how despite its centrality to market activities, race is uncritically addressed in academic marketing research. We next introduce the Race in the Marketplace (RIM) Research Network, a newlyformed interdisciplinary collective of scholars and scholar-activists that seek to break race of its iconic standing and bring greater equity to markets by disseminating critical, collaborative, and transdisciplinary race-based market research that supports liberatory public policies and community actions. We close with a call to join our effort to reimagine the marketplace through the critical examination of what has been a perpetually overlooked icon in marketing academia.

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Section: Race a Marketplace Icon?supporting

confidence: 73%

Re-imagining the marketplace: addressing race in academic marketing research

Grier

Thomas

Johnson

2017

Consumption Markets & Culture

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“…Interestingly, only 114 (8.5%) out of 1335 authors produced single authors works, with 17 (34.7%) of the 49 leading authors (mentioned in Table 4) publishing at least one single author article, although only two of the most highly-cited 25 articles were single author works. This suggests there has been an increase in collaborative research within the domain, which is important in terms of sharing ideas, understanding varying perspectives originating from different specialisations, identifying interesting and relevant research problems, conducting and validating field surveys, and deriving substantial conclusions (DeBerry-Spence et al, 2013; Katz and Martin, 1997; Pitt, 2008).…”

Section: Resultsmentioning

confidence: 99%

An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014

Kumar

Polonsky

2017

Australasian Marketing Journal

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Sustainability requires that consumers and organisations consider how their activities impact on the natural environment. The initial marketing discussion of ‘sustainability’ as we now define it was into green consumer behaviour and within the literature in this area has continued to grow. This paper analyses 677 journal articles with a green consumer focus that have appeared in 34 leading marketing, psychology and environmental journals between 1975 and 2014. The most influential articles, authors, and institutions are identified using citation analysis. An examination of the trends in topics focused on in the research, over eight five-year periods, identified behavioural intentions, demographics and marketing strategy as the top three subjects in the domain. Overall, the results show that green consumer research is a multidisciplinary research domain that has been explored across a diverse range of issues and contexts, with researchers dispersed globally, ensuring that sustainability continues to be an area of interest within the consumer domain.

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“…To assess the variety of methodological approaches used within the studies, we first classified articles as empirical, conceptual, and other (e.g., invited commentary). We further categorized the empirical category into three subcategoriesquantitative, qualitative, and mixed method-adopted from DeBerry-Spence, Ekpo, Adelakun, and Gunay (2013). Lastly, we closely examined the data collection and analysis methods of each article.…”

Section: Methodsmentioning

confidence: 99%

Religion-Related Research in the Journal of Macromarketing, 1981-2014

Drenten

McManus

2016

Journal of Macromarketing

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This study provides a review of religion-related research published in the Journal of Macromarketing (JMK) from 1981 to 2014. A systematic review of the journal identifies 19 key articles at the intersection of religion and macromarketing. Both quantitative and qualitative approaches are utilized to review this body of work in terms of frequency, content, methodology, and authorship. Results reveal four categories of religion-related research in JMK: 1) the impact of religion on macromarketing issues, 2) the impact of macromarketing issues on religion, 3) religion as a theoretical perspective, and 4) religious groups/individuals as a research context. Opportunities for future research on macromarketing and religion are discussed.The Journal of Macromarketing (JMK) has a long, rich tradition of publishing research that "examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing," according to its stated mission. Religion constitutes one of the world's most important social issues, unique in its cognitive, emotional, motivational, and behavioral aspects. Since its inception in 1981, JMK has supported the inclusion and consideration of religion in understanding the macromarketing landscape. The purpose of this paper is twofold. First, we aim to gain insight into and appreciation of how Journal of Macromarketing has shaped to our understanding of macromarketing and religion. Second, the review reveals areas in which scholarship is lacking at the intersection of macromarketing and religion. Following in the path of Jones and Shaw (2006), this literature review focuses specifically on JMK, examining 34 years of religion-related research in the journal in an effort to contextualize the contributions made in this current special issue on Religion and Macromarketing.Religion provides a unique theoretical and substantive perspective in the field of macromarketing. Religion and the market have been indelibly linked throughout history: in the agoras of Plato's Republic and the quest for the 'good life'; in the Holy Bible's pro-trade commandment of "thou shall not steal"; in the modern debate regarding 'religious freedom' for 21 st century corporations. As Mittelstaedt (2002) states, "religion affects (1) what we trade, (2) how we trade, and (3) when and where trade occurs" (p. 7). Around the world, market systems are reciprocally shaped by the religion. Religion-related holidays can promote consumption (e.g., shopping for Christmas gifts) or restrict consumption (e.g., fasting during Yom Kippur). Religion-related values can drive advertising imagery and market regulations (e.g., alcohol advertisements banned in Saudi Arabia). Religion-related norms can predict product viability in a market (e.g., beef and pork are not offered at McDonald's in India). Religions themselves have become increasingly commercialized in the modern marketplace with the increasingly popularity of religion-related spokespersons (e.g., Christian televangelist Joel Osteen) and the marketing ...

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Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing

Cited by 13 publications

References 26 publications

Re-imagining the marketplace: addressing race in academic marketing research

Re-imagining the marketplace: addressing race in academic marketing research

An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014

Religion-Related Research in the Journal of Macromarketing, 1981-2014

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