“…Therefore, proactive well‐doing can be understood as self‐initiated goal‐setting and goal‐pursuit in the service of the greater good. Research on proactive well‐doing can therefore draw on theories, models, and methods for studying goal‐directed behavior that have been developed in other areas of psychology (Carver & Scheier, 2001; Gagné, 2003; Lieder & Iwama, 2021; McGregor & Little, 1998; Milyavskaya & Werner, 2018, 2021; Peetz & Milyavskaya, 2021; Prystawski et al., 2021; Weinstein & Ryan, 2010). In particular, we already know that people's goals are often organized hierarchically (Carver & Scheier, 2001).…”