1973
DOI: 10.1177/1077727x7300100402
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Toward a Definition of Freedom in Dress

Abstract: Much clothing research examines conformity in dress as if the antithesis, freedom in dress, were possible. While conforming behavior has been documented, no research on social interaction has shown that a continuum occurs from conformity through varying degrees of conformity ‐freedom to complete freedom in dress; before freedom in dress can be measured it must first be defined. When definitions of freedom from various disciplines are applied to dress, it is difficult to derive testable hypotheses from the resu… Show more

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Cited by 9 publications
(20 citation statements)
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“…They hypothesized: (1) the feeling of freedom in dress is a state of mind which each person defines for him or herself, (2) there are three phases involved with feeling freedom in dress that include planning, execution of the plan, and enjoyment of the results, and (3) people will feel they are dressed freely when they are rewarded with praise and acceptance (Lowe and Anspach 1973). Lowe and Anspach further explored the freedom in dress concept by examining measureable factors of what leads people to feeling and experiencing freedom in dress (1978).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…They hypothesized: (1) the feeling of freedom in dress is a state of mind which each person defines for him or herself, (2) there are three phases involved with feeling freedom in dress that include planning, execution of the plan, and enjoyment of the results, and (3) people will feel they are dressed freely when they are rewarded with praise and acceptance (Lowe and Anspach 1973). Lowe and Anspach further explored the freedom in dress concept by examining measureable factors of what leads people to feeling and experiencing freedom in dress (1978).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…The elaborated code for women's business dress is inherently complex. Greater variety in choices facilitates greater freedom in dress (Lowe and Anspach 1973); however, greater choice may engender concomitant uncertainty about what is appropriate. If women are adopting greater variety in their business dress, then we should expect that meanings of that dress are becoming more vague and uncertain.…”
Section: Appearance and Work Role Dressmentioning
confidence: 99%
“…Exploration of style in the context of sustainable consumption suggests that style consistency provides freedom from fashion dictate (Bly et al, ; Fletcher & Grose, ). Similarly, Lowe and Anspach () describe a state of mind called “freedom in dress.” Free consumers believe they have control over what they wear, are capable of choosing among available alternatives, and are satisfied with their choices. Not entirely the opposite of conformity, it is considered a separate dimension of appearance management and characterized by three dimensions: as an individually or subjectively defined state of mind, as various phases involved in the process of “dressing freely” (purposeful planning, execution, and pleasure in the results), and on the basis of restrictions and satisfactions related to clothing—economic (budget), social (peer group), or perceptual (aesthetics; Lowe & Anspach, ).…”
Section: Introductionmentioning
confidence: 99%
“…Similarly, Lowe and Anspach () describe a state of mind called “freedom in dress.” Free consumers believe they have control over what they wear, are capable of choosing among available alternatives, and are satisfied with their choices. Not entirely the opposite of conformity, it is considered a separate dimension of appearance management and characterized by three dimensions: as an individually or subjectively defined state of mind, as various phases involved in the process of “dressing freely” (purposeful planning, execution, and pleasure in the results), and on the basis of restrictions and satisfactions related to clothing—economic (budget), social (peer group), or perceptual (aesthetics; Lowe & Anspach, ). This construct has primarily been implicated in studies related to purchase decision making (Lowe & Anspach, , ), though it nonetheless contributes to the conception of CSC as a state of mind that takes exception to the fashion system.…”
Section: Introductionmentioning
confidence: 99%