Toward a Bakhtinian typology of ambient advertising

An Integrated Effectiveness Framework of Mobile In-App Advertising

“…Ghose, Goldfarb and Han (2013) discovered the relationship in the distances between consumers' homes and the point of sale, as part of so-called location-based advertising (Molitor, Reichhart & Spann 2012). Spatial and temporal factors were detected to be very important in traditional advertising in forms of ambient advertising (Karimova 2012). In the context of social networks, Li, Y (2014) discovered that most of Twitter tweets are posted from a small portion of Twitter users and there is a positive linear correlation between the radius of the city and the commute distance.…”

Native Advertising as a New Advertising Model in the Online Journalism

“…Değişken başarı derecelerine sahip olan reklam formatları, her zaman yer aldıkları mecranın biçimine uyum sağlamış veya bu biçim ile oynamıştır. (Karimova, 2014). Bir gazetede tam sayfa basılmış bir reklam sayfası ile bir advertorial reklam arasındaki ayırım, reklam ile editoryal içerik arasında entegrasyon yapılmasının ne kadar karmaşık olduğunu gösterir (Van Reijersdal, Neijens, & Smit, 2005).…”

How Ambient Advertising is Uniquely Placed to Make Audiences Think

“…Site is an integral part of an ambient advert and it is this quality which requires ambient advertising to be studied in situ. However, while many researchers have called for fieldwork (see Abdul-Razzaq, Ozanne and Fortin, 2009;Bennett, Kottasz and Koudelova, 2000;Gambetti and Schultz, 2015;Karimova, 2014;Rosengren, Modig and Dahlén, 2015;Yuen, 2017), few have done it. As a former advertising creative, my instinct was to go out and conduct fieldwork, interview advertising creatives, and work with participant researchers as they take a physical journey past an ambient advert.…”