Yet, there is little empirical evidence about why audiences engage with ambient advertising and if it encourages a longer and deeper consideration of the meaning of the advert. This study compares what academics and advertising industry creatives think about engagement with participants in-field with two media interventions. The aim of this study is to assess whether audiences are prepared to engage with low-cost ambient advertising away from point-of-sale. If so, then ambient advertising can be a useful, tactical and immediate response for smaller organisations and social activists seeking to do good.
Personal tutoring is an essential part of higher education however, while the need for it has increased year on year, time for it has decreased (Select Committee on Education and Employment, 2001). Many students need a diverse range of support (Department for Education and Skills, 2003) and there is growing pressure to include 'soft skills' within higher education (NCIHE, 1997; Skillset, 2011). These requirements often fall to personal tutors. A small working group in the department of Creative Professions and Digital Arts at the University of Greenwich tried to find a solution that could help our diverse student body find some of the support and skills they need. This decision to make personal tutoring a departmental responsibility, rather than one linked to programmes or courses, completely changed our thinking about what we could achieve. This project became STEPS, a course co-designed with students with a consistent feedback loop through the Unitu online platform.
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