Tourists’ satisfaction and loyalty towards food tourism in Georgetown, Penang

Kamal, S.B.M.; Bukhari, Nayab; Abdullah, Dahlan; Din, Noormariana Mohd

doi:10.1201/9781315386980-71

Cited by 2 publications

(1 citation statement)

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“…With an ever-growing global competition among tourist destinations and food tourism, the modern tourist pattern has been projected in Asian countries. Different scholars have proposed different frameworks and hypotheses to mention that the food experience can represent an essential source of tourist satisfaction (Karim et al, 2011;Kim and Eves, 2012;Ji et al, 2016;Kamal et al, 2016;Alderighi et al, 2016;Seo et al, 2017;Ghazi and Ammar, 2018). The existing data demonstrated that cognitive and affective images of halal food positively influence tourist satisfaction (Del Bosque and San Martín, 2008;Chi et al, 2013;Battour et al, 2018).…”

Section: Tourist Satisfactionmentioning

confidence: 99%

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Abhari¹,

Jalali²,

Jaafar³

et al. 2022

IFRJ

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Recently, halal foods have been recognised as an alternative symbol of hygiene and safety. Consequently, halal tourism is not only limited to Muslim countries, but also has been projected to increase globally. The present review aimed to systematically review a broad range of tourist satisfaction and purchase intention in relation to consuming halal foods, and to identify various standard dimensions of the halal food image such as cognitive image, affective image, and purchase intention. To this end, a comprehensive systematic review was conducted using 23 selected scholarly articles published between 2010 and 2020. The existing literature has been reviewed based on defining the research criteria and search databases including Web of Science, ScienceDirect, and Scopus, using keywords of the selected studies. Based the results, a thorough analysis was achieved concerning the halal food image as a superior predictor of the repurchase intention and awareness of tourist satisfaction patterns of halal-oriented products and services. The present review also provided useful insights, particularly towards developing tourism in the Asian region, which spans 50 countries, and nearly 60% of the world’s Muslim population. Moreover, the findings contributed to establishing a unique systematic review about the influences of halal food consumption on tourist satisfaction for the first time in Asia. The present review is significant as the obtained implications can cover a wider scope of halal gastronomy tourism, not only in Muslim countries, but also across Asia and around the globe. Therefore, Asian tourism hubs should specifically provide a stimulus tourism strategy for the available halal resources, which would open up new prospects to achieve sustainable halal food tourism in the Asian context.

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Section: Tourist Satisfactionmentioning

confidence: 99%

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Abhari¹,

Jalali²,

Jaafar³

et al. 2022

IFRJ

View full text Add to dashboard Cite

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Food festival research review in contemporary tourism

Tran

L.A.

et al. 2022

IJTC

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Purpose Food festivals are prevalent for those passionate about food experience globally. More importantly, feedback from food reviewers on mass media platforms has been becoming a critical factor in facilitating the decision-making process of tourists in particular cities. Moreover, stimulating local tourism activities, thanks to food festivals, prove advantageous to the well-being of local habitants. The purpose of this paper is to provide readers with a general overview of food festival research trends in tourist cities, as tourism has the potential to contribute to targets in Goals 8, 12 and 14 on sustainable consumption and production and the sustainable use of resources, respectively, (UNWTO: World Tourism Organization). Design/methodology/approach This study searched and filtered documents from the Scopus and Web of Science databases, as well as used bibliometric analysis and other mathematical and statistical methods, to better understand the food festival research context between 1970 and 2021. The carriers with mathematical and statistical methods. VOSviewer algorithm was used to identify critical input for visualizing bibliometric networks and to create a framework for this academic food festival research. Findings The findings are primarily related to pre and post-COVID-19 research on food festivals worldwide. Furthermore, using an inductive approach, this paper reveals the impact of food festivals in cities and tourist behaviors. According to the findings, the food festival research trends are about “food festivals,” “slow food festivals” and “local food festivals.” Factor analysis is one of the most common analyses in this type of research. Other studies could use the findings and limitations to select appropriate themes and analysis approaches for their research topics. Research limitations/implications Research data sets are mainly from articles that may not account for all actual trends during this pandemic. Originality/value This review expects to provide insights into food festivals and help future researchers to recognize several research gaps such as the lack of research on food festival manufacturers and producers or the consistency in visitors' aspect research of quality service, visitors' loyal intentions, satisfaction and culinary experience. The tourism industry can find research trends of food festivals and issues following COVID-19 to find their management styles to fit the context of the post-COVID-19 pandemic, facilitating organizing a safe and effective food festival.

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Tourists’ satisfaction and loyalty towards food tourism in Georgetown, Penang

Cited by 2 publications

References 1 publication

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Food festival research review in contemporary tourism

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