Tourists’ perceptions of green building design and their intention of staying in green hotel

Abstract

Hotel developers incorporate green building design to save on capital and operation cost. Hotel operators adopt green practice to affect tourists’ intention of staying (IoS). This paper recognises the important contribution of green building design and eco-service provision to green hotels. It investigates the internal relationships of tourists’ environmental concern (EC), their perceived importance of green building design (PIGBD) and their IoS in green hotels. A moderating regression analysis was adopted to validate the proposed tourists behavioural pattern based on a survey sample of 161 tourists from Hong Kong. The results reveal tourists’ EC positively affects their IoS, and their PIGBD is proved to be a moderating factor of the EC-IoS relation. It implies that tourists’ IoS in green hotels is influenced by the level of their awareness and perceptions of green building design attributes. Given that green building design is often an omitted element in the previous hospitality literature, this paper highlights its potential role and implications in facilitating sustainable practices in the hospitality industry. Identifying the potential moderating factors of tourists’ EC-IoS relation can assist the development of green marketing strategy, which adds value to the tourism and hospitality industry. From a social interest perspective, it is crucial to raise tourists’ eco-literacy in all the ‘green ends’ including green building design of hotels.

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

“…The Green Hotel Association defines green hotels as ‘environmentally‐friendly properties that implement initiatives to save water and energy and reduce solid waste while simultaneously saving money to protect the earth’ (Green Hotel Association, 2014, p. 1). This is currently one of the most accepted definitions of green hotels (Eid et al, 2020; Hou & Wu, 2020; M. Lee et al, 2011; Tan et al, 2020). We believe that the tenet of saving money is essential to this definition as it can change the green hotel's image from being premium to cheaper in the eyes of the consumer as they may expect hotels to pass on the cost saving to the consumer.…”

“…The Green Hotel Association defines green hotels as 'environmentally-friendly properties that implement initiatives to save water and energy and reduce solid waste while simultaneously saving money to protect the earth' (Green Hotel Association, 2014, p. 1). This is currently one of the most accepted definitions of green hotels (Eid et al, 2020;Hou & Wu, 2020;M. Lee et al, 2011;Tan et al, 2020).…”

“…Researchers and practitioners worldwide have recently witnessed the exponential rise of green and responsible consumer behaviour (Amberg & Fogarassy, 2019; Awan et al, 2020; Mainieri et al, 1997; Peattie, 2010; Yadav & Pathak, 2017). In the hotel literature alone, green consumer behaviour has received considerable attention in the last five years (Assaker et al, 2020; Eid et al, 2020; Hou & Wu, 2020; Nimri et al, 2020; L. Wang, 2020). Moreover, a 2019 survey by Booking.com showed that 73% of travellers expressed their intention to stay at eco‐friendly accommodations during their travel, which was 5% higher than the previous year (Booking.com, 2019).…”

“…Researchers and practitioners worldwide have recently witnessed the exponential rise of green and responsible consumer behaviour (Amberg & Fogarassy, 2019;Awan et al, 2020;Mainieri et al, 1997;Peattie, 2010;Yadav & Pathak, 2017). In the hotel literature alone, green consumer behaviour has received considerable attention in the last five years (Assaker et al, 2020;Eid et al, 2020;Hou & Wu, 2020;Nimri et al, 2020;L. Wang, 2020).…”

Modelling Tourists’ Acceptance of Hotel Experience-Enhancement Smart Technologies

“…Smart technologies not only improve management capacity and operational efficiency of specific hospitality sectors, but they also enhance service quality and user satisfaction [7,[17][18][19][20][21][22][23]. Operation costs are significantly reduced by integrating smart features in operation processes [19,24,25]. With the proliferation of information and communication technology (ICT) and its wide use in the marketing domain, "smartness" or IoT is embedded in creating consumer experience and disseminating marketing information [22,[26][27][28].…”