Tourists Perception of Public Transit Services for Leisure Travel Satisfaction in Lagos

Abstract

This study determined to promote leisure satisfaction through pleasurable travel experiences in an active tourist destination. Local transportation provides links between tourists’ population and leisure targets at destinations. Therefore, diverse leisure activities and innovative tourism enterprises in many active cities are regulated by transport services. This study found that tourists are unwilling to adopt public mass transits for satisfactory travel in Lagos due to unattractive service attributes, thereby induced the increasing use of private vehicles for active leisure travel which technically retards touristic attraction of the city. Questionnaire survey technique was employed to collect data that were analysed in this study from the target respondents. Public transports deprived service attributes were identified to make Lagos uninteresting for wider leisure visitors and triggered a gradual declining of its tourism economy and social benefits. The transport service attributes examined from tourists’ sensitivities and perceptions are reliability, affordability, aesthetic features, comfort and safety to gain insight into how transportation service attribute variability impact leisure travel satisfaction in Lagos. This study used SPSS version 22.0 to analyse 108 valid responses. The Structural Equation Modelling (SEM) created in AMOS was valuable in determining complex mode integration via Exploratory Factor Analysis (EFA). The EFA characterised the cumulative variance attributes responsible for the unsatisfactory tourists’ perception of Lagos public transport system in recent times. This study conclusively proved that 11.33% of leisure tourists sampled use public transports service, while 88.67% opted for personalised transports, and over 43.0% of returning visitors to Lagos prefer not to use existing public transport services. This study advocates the improvement of transport service elements identified to encourage future use of Lagos public transports.

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