Tourists' experience of Virtual Reality applications

Applying the Convolutional Neural Network Deep Learning Technology to Behavioural Recognition in Intelligent Video

“…By improving update of these two parameters and adopting different learning mechanisms, learning capability of the model could be greatly enhanced. In order to improve the detection performance on big and slow, moving objects in busy scenes, the system introduces the mean of the weight into algorithm, and updates in real-time by setting up background image, then combined with weight, mean of the weight and background image, classifies pixels into foreground and background, and in this way, the problem could be resolved effectively [8][9][10] …”

Exploring the implications of wearable virtual reality technology for museum visitors' experience: A cluster analysis

“…VR is characterized by the capacity to integrate education and entertainment by providing tourists/visitors with more information about the destination and cultural attractions (Giberson, Griffin, & Dodds, ; Huang et al, ; Jung et al, ; Pantano, ). VR‐mediated experiences are able to enhance the users' immersion and presence in the virtual environment by making the site more attractive and encouraging the tourist to live the real experience (Chen, ; Li & Chen, ; Tussyadiah et al, ).…”

“…In the field of cultural heritage, the application of VR technology is suitable for the virtual reconstruction of historical monuments and the delivery of experiences related to cultural sites that are difficult to access by visitors (Guttentag, ; Jung et al, ; Jung & tom Dieck, ). In many cases, VR could even substitute the cultural product as long as it is able to replicate the environment related to the site in terms of its distinctive and authentic characteristics (Han, tom Dieck, & Jung, ; Jung & tom Dieck, ).…”

“…However, customers' attitudes and behavioural intentions are also affected by intrinsic motivation, which refers to “doing an activity for the inherent satisfaction of the activity itself” (Ryan & Deci, , p. 71) and includes escapism, fun, curiosity, and enjoyment. In investigating the value of VR applications, recent works (Huang et al, ; Jung et al, ; Jung et al, ) have applied the so‐called experiential marketing perspective (Pine & Gilmore, ) that is built around intrinsic motivations. According to Pine and Gilmore (), the realm of experience is composed of four dimensions (education, aesthetics, entertainment, and escape) that are all required for developing memorable experiences.…”

“…In this respect, VR applications based on wearable devices (e.g., smart watches and head‐mounted displays [HMDs]) have been spreading in the tourism industry and are expected to dramatically transform how tourists experience an attraction or a destination by providing them with added‐value propositions and diversified experiences (Jung et al, ; Rainoldi et al, ; tom Dieck & Jung, ; Tussyadiah, ). Although scholars have recognized the value of VR applications and started to examine their role as a marketing tool for tourism destinations (e.g., Huang, Backman, Backman, & Moore, ; Li & Chen, ), empirical research on how VR applications based on next‐generation wearable devices (e.g., VR headsets) affect visitors' experiences and behaviours at destinations and attractions is still scarce (e.g., Jung, tom Dieck, Moorhouse, & tom Dieck, ; Wei, Qi, & Zhang, ). Moreover, existing studies on VR applications in tourism and hospitality have focused on the previsit stage, mainly looking at how this cutting‐edge technology affects travellers' behavioural intentions towards destinations.…”