“…To comprehend the link between experiences and stories retold, it is important to understand how experience-based stories morph and transform from the first impetus, to being memorized and later selectively retold in peer-to-peer settings. This may yield new insight as to how and to what extent these stories can be seeded, nourished and controlled (Chronis, 2012), given that travelers are co-producers of experiential narratives (Uriely, 2005). In addition, conditions might be different for stories with a negative connotation, but positive implications (e.g., an anecdote about a negative incident redeemed by standout service recovery with a "happy end") compared to those of exclusively positive valence (e.g., Vittersø, Vorkinn, Vistad, & Vaagland, 2000).…”